🔍 Managing Facebook's California craziness

Plus, TikTok for Business and the latest with Google, Microsoft, Apple. Sep 08, 2020 Good morning Search Marketer, we hope you had a nice weekend. How are you feeling about travel and in-person events next year? Before you keep scrolling, we’d love it if you’d take a quick moment to [answer our 5 question survey]( on attending conferences in 2021. When we floated this poll in July, just [3 out of 10]( respondents said they were likely to attend an in-person event in the first half of next year. If your business needs to comply with CCPA, take a look at your settings in Facebook Events Manager. If Limited Data Use is set to “Keep default transition period,” you could be out of compliance. That transition period ended July 31 — yes July, crazy, right? It’s been a bizarre process to say the least. When I spoke with Simon Poulton and Akvile DeFazio last month about how to reduce the complexities of implementing LDU and what advertisers are currently doing to manage marketing to California, Akvile said roughly 60% of the marketers she polled are currently [setting up separate California campaigns in Facebook](. For those of us coming back from the long holiday weekend, here’s a rundown of some recent happenings in the industry to jog your memory and get you caught up for the short week: • Google is running an experiment to [make RSAs the default]( search ad type for some users.• Then it informed advertisers in the UK, Austria and Turkey that [advertisers will be paying the digital services taxes]( those countries intended Google, Facebook, and other tech giants to pay.• Then it angered, by my entirely unofficial count, 99% of paid search marketers by saying it’s going to [limit search query data]( advertisers can see to those searched by a “significant” number of users.• Microsoft Advertising’s new UI is out for everyone, and it [expanded audience targeting]( for LinkedIn Profile, dynamic remarketing (shopping) and in-market audiences.• iOS 14 will allow users to add photos and [rate a business natively]( within Apple Maps. Apple also said it is [delaying]( IDFA opt-in requirements until next year.• If you license photos, be sure to note the (relatively) new structured data that powers the [“licensable” label]( that now appears in Google Images. Ginny Marvin,Editor-In-Chief Driving online sales with YouTube and Discovery ads Join our Google product experts as they introduce new ways to drive performance with both YouTube and Discovery Ad campaigns. Tune in to learn about how you can reach more potential customers and grow online sales for your business. [Watch now »]( Search Shorts Slashes, Googlebot and one page sitemaps. Double slashes twice. Google’s John Mueller said [do not use double slashes twice in your URLs](. Googlebot on Chrome v85. It looks like [Googlebot is now on the latest stable version of Chrome](, version 85. Sitemaps for one page. Does it make sense to have an XML sitemap file if you have just one page? [John Mueller of Google suggests not](. Videoconferencing in GMB. A video button linking to Google Meet, Zoom and other providers, [appeared in the GMB dashboard](. Not fully implemented, it suggests Google will enable video classes and meetings in the local business profile. How can marketers build the best data strategy for their brands? A clear data strategy is a game changer. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. Learn how you can leverage data to provide better customer experiences and making every marketing dollar count. Join this webinar where our experts will discuss how to bring valuable data into focus with a well-defined data strategy that supports the entire business. [RSVP to attend »]( Social Short TikTok launches Marketing Partner Program, expands branded AR offering TikTok will soon be offering a wide variety of branded AR experiences under its recently announced [TikTok for Business]( Marketing Partner Program via [partnership with]( Bare Tree Media. The goal is to use AR to build more engaged consumer experiences through targeted content. Bare Tree Media is a provider of design and development for branded AR experiences within mobile messaging platforms. For the partnership Bare Tree Media will develop branded 2D and 3D AR features for current and new TikTok clients. The partnership will allow marketers to access more dynamic tools to create, measure and advertisement campaigns and their performance. Why we care. Snapchat pioneered branded AR, but this partnership could help TikTok’s young ad business take the AR mantle. The Marketing Partner program is aimed at helping more brands run and measure campaigns on the platform and includes roughly 20 vendors. The company is also continuing to move forward with plans to build its ad business despite the unknown fate of its U.S. operations. Calling all multi-location brands! Searching for the perfect local marketing solution? MarTech Today’s free guide can help! In-depth vendor profiles, pricing charts, and essential things to consider prior to purchase — it’s all here. [Get your free copy now »]( What we're reading We've curated our picks from across the web so you can retire your feed reader. [August Winners & Losers]( – Searchmetrics [Barr Ignores Lawyers’ Calls to Go Slow on Google Antitrust Case]( – New York Times [Chrome 86: Improved Focus Highlighting, WebHID, and More]( – Chromium Blog [Google Maps 101: How AI helps predict traffic and determine routes]( – Google Blog [Google Testing New Product Carousels In Search]( – Search Engine Roundtable [GoogleBot Crawling & Rendering As Chrome v85]( – Search Engine Roundtable [How to Audit your website’s Knowledge Graph]( – InLinks [How to Create 10x Content — Best of Whiteboard Friday]( – Moz [How to Prepare Your Website for a Google Core Algorithm Update]( – SEM Rush [Measure conversions while respecting user consent choices]( – Google Blog [The website migration guide: how to avoid risk and ensure SEO success]( – DeepCrawl [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. 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