🔍 Google launches Search Console Insights and new Performance Planner features

Plus, why marketers should break their SEO strategies into pre- and post-purchase tactics. Aug 18, 2020 Good morning Search Marketer, Google’s got some fresh data for you. New data insights for content creators and advertisers. Google has begun rolling out [Search Console Insights](, a new dashboard that’s designed to help publishers and content creators learn about how their content is performing, how audiences discover it, what their site’s top and trending queries are in Google search, and what other sites are linking to them. It’s currently in closed beta, but we’ll keep you posted when it becomes available to everyone. Performance Planner, Google’s ad campaign forecasting tool, has received [three new features](: the ability to account for conversion delay, support for shared budgets across search campaigns and shareable campaigns for collaborating with other stakeholders. These additions should make the tool more useful for advertisers to plan ahead. Customers engage pre- and post-purchase; adapt your SEO strategy to match. Bucketing your [SEO strategy into pre- and post-purchase tactics]( can enable you to nurture customers on their journey and build long-term brand loyalty. During the pre-purchase phase, marketers should be focusing on rich results, landing page optimization and setting up their campaign monitoring structure and guidance for A/B testing, said Leslie Ramey, SEO solutions consultant at Botify, during her session at SMX Next. In the post-purchase phase, you should be monitoring key phrases to interpret customer reaction, reaching out to commenters and reviewers and making the most out of your product’s momentum by promoting add-ons and accessories. Talking technical SEO, pagination and community. At SMX West, Search Engine Land News Editor Barry Schwartz badgered Patrick Stox of Ahrefs (and formerly IBM) with a mixture of slightly off-colored jokes and invasive questions. Somehow, the two did end up discussing issues that have rocked the technical SEO world, as well as Patrick’s efforts to build a sense of community in our industry. If you love technical SEO, the nervous excitement of in-person conferences, or could just use a laugh, [watch the full video here]( (14 minutes). George Nguyen, Editor Indicators Quora sees increase in views related to e-commerce shopping Over the past two weeks, Quora [found]( that answer views related to the topic ‘E-Commerce Companies’ has increased by more than 3 million, while the ‘E-Commerce Website’ topic grew by 1.4 million views. It’s not surprising that views related to Walmart and Amazon have increased 2.4 million and 1.2 million, respectively, over the same time period. [Read more »]( Webinar: How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up. Attend this webinar and find out how to optimize and automate your bidding strategies using Google Smart Bidding and call tracking. [RSVP Today »]( Search Shorts Another Google search glitch this weekend? Another Google ranking glitch? There may have been another one of those Google ranking indexing system failure glitches this past Saturday. It is not 100% clear, Google did not confirm it but the [rankings for a good 12 hours were all over the place](. Translated content in Google Search. Gary Illyes from Google explained on Twitter [why Google does not want machine translation content in its index](. Headers tags and Google. Google’s John Mueller said headers are “useful for understanding the context of content (text & images), [but they’re not magical pixie dust that will make your site rank better](. Think more relevant users rather than just more users. Better conversions through better targeting.” Do you have what it takes to win? Submit your best campaign to the 2020 Search Engine Land Awards today! This is your chance to showcase company achievements, attract new business, and boost team morale. [Enter now! »]( What We're Reading We've curated our picks from across the web so you can retire your feed reader. 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