🔍 More brands join Facebook boycott

Plus, how to know if LinkedIn Ads are a good fit Jun 29, 2020 Good morning Search Marketer, are you planning to boycott? More companies joined the boycott of Facebook and Instagram advertising for the month of July as part of the “Stop Hate for Profit” campaign. There are reportedly more than 100 brands on board. Going even further Friday, [Unilever said it will stop advertising on Facebook and Twitter]( through the end of the year, at least. Facebook CEO Mark Zuckerberg announced Friday that it will now start “[prohibiting a wider category of hateful content in ads](.” We’re likely to continue to see more brands join the protest this week, but whether it has a meaningful impact on Facebook’s ad business may be hard to tell. “It will be difficult to parse out the effects of the boycott from the ongoing (and ever-changing) effects of the COVID-19 pandemic on Facebook’s bottom line (and on the bottom lines of the advertisers participating in the boycott, as well),” says eMarketer Principal Analyst Nicole Perrin. We’d love to hear your thoughts and may feature your comments here or on Search Engine Land. Email me at gmarvin@thirddoormedia.com LinkedIn has so far stayed out of the fray, but advertising on the B2B network is anything but straightforward for businesses. Jacob Baadsgaard, founder & CEO of Disruptive Advertising, has developed a [set of questions companies considering LinkedIn Ads]( should ask before starting. For one, LinkedIn Ads are not cheap. Can your profit margin handle it? Ginny Marvin, Editor-in-Chief Chatter Retail forever changed If you missed Greg Sterling’s keynote on the future of local during SMX Next, you can watch it on-demand for [free with registration](. Are brand crashers driving up your paid search CPCs? In paid search, your most effective and affordable strategy should be to leverage your brand. Your brand terms, experience, message and USPs are what differentiates you – this should be your safe space in paid search. But there’s a problem… Other brands are crashing your party! This guide from Adthena outlines 6 steps to successfully evict rival brands encroaching on your click-share. [Get it now »]( Social Shorts Structured data and EAT - are they related? Structured data & EAT. Google’s John Mueller in a recent video hangout said [structured data does not help Google trust your content more](, make google think your content is authoritative or written by an expert. No, no indexing issues. An almost daily question for Mueller: “Is Google having indexing issues?” [He most often replies no](, as he did the other day. Percent of news queries. Did you know that “[news-related queries accounted for just over 1 percent of total queries on Google Search in Australia](”? [On-Demand] 40+ free search marketing sessions Drive more traffic, leads, and sales with expert insights from senior search marketers! SMX Next sessions are now available for viewing on-demand. Register for free to watch them all at your convenience. [Watch for free »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [6 ways you can support local businesses with Google Maps]( – Google Blog [A CMO’s Guide to YouTube SEO in Less Than Five Minutes]( – BruceClay [A new wave of AR Realism with the ARCore Depth API]( – Google Developers Blog [Announcing Authorized Buyers’ new Real-Time Bidding API]( – Google Ads Developer Blog [Changes to quality criteria for PWAs using Trusted Web Activity]( – Chromium Blog [Google Maps Adds Button To Support Local Businesses]( – Search Engine Roundtable [How to Get Backlinks in 2020 [Series] – Whiteboard Friday]( – Moz [My Local SEO Clients & COVID-19 Business Survival]( – Online Ownership [Recovery & future opportunities for businesses]( – Microsoft Advertising [Rendering SEO manifesto – why JavaScript SEO is not enough]( – Onely Blog [The Plain-English Guide to Negative Keywords]( – Jaan Kanellis [The US-China Battle Over the Internet Goes Under the Sea]( – Wired [What Is A Local Citation? How They Help SEO]( – Ahrefs [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.