🔍 Catch up on Live with Search Engine Land

ear expert insights on marketing now. May 25, 2020 Good morning Search Marketer, we hope you’re enjoying a respite today. Memorial Day (unofficially) marks the start of a new season and a day to reflect on our history and heroes. This year, of course, there’s even more to consider as the pandemic will be a defining moment in our collective memory. Amid the massive upheaval, we’ve seen the marketing community continue to come together to help one another navigate this new now. Live with Search Engine Land has been part of our effort to help stay connected, share expertise and insights and just check in. If you’ve missed out on any episodes in which leading in-house and agency marketers share what they’ve been seeing, learning and how they’re adapting to new work and market conditions, we’ve pulled them together here for you. The SEOs among us may be particularly interested in: - [How leading SEOs are dealing with COVID-19 upheaval and traffic movements]( — Hosted by Barry Schwartz, featuring Daniel Waisberg, Pedro Dias, Lily Ray, Alexis Sanders [[Watch](] - [Local SEO, managing Google My Business during COVID-19]( — Hosted by Greg Sterling, featuring Adam Dorfman, Mary Bowling, Krystal Taing, Niki Mosier [[Watch](] - [SEOs talk COVID-19 search disruption]( — Hosted by Barry Schwartz, featuring Marie Haynes, Olga Andrienko, Mordy Oberstein, Dr. Peter Meyers [[Watch](] - [How experts are approaching content marketing during COVID-19]( — Hosted by me (George Nguyen), featuring Amanda Milligan, Lee Odden, Meghan Keaney Anderson [[Watch](] - [Google’s Martin Splitt on the most common technical SEO mistakes]( — Hosted by Barry Schwartz, featuring Martin Splitt [[Watch](] PPC conversations spanned B2B, e-Commerce, branding and more: - [PPC tips for B2B during Coronavirus]( — Hosted by Ginny Marvin, featuring Brad Geddes, Matt Van Wagner, Michelle Morgan [[Watch](] - [Digital commerce marketing in the time of COVID-19]( — Hosted by Ginny Marvin, featuring Kaitlin McGrew, Bryant Garvin, Anthony Verre [[Watch](] - [Should you go all-in on brand marketing now?]( — Hosted by Greg Sterling, featuring Chris Kelly, Amy Bishop, Michelle Morgan [[Watch](] - [Foursquare, PlaceIQ CEOs discuss location intelligence]( — Hosted by Greg Sterling, featuring David Shim, Duncan McCall [[Watch](] - [Google Shopping experts discuss Smart Shopping Campaign tricks, free Shopping listings]( — Hosted by Ginny Marvin, featuring Kirk Williams, Mike Ryan [[Watch](] It’s unclear how much longer the crisis is going to last, but you can be sure we’ll keep bringing you content to help you stay ahead of the curve. [Subscribe to our YouTube channel]( — and, hit the bell icon to get notifications on new Live with Search Engine Land episodes. Read on for your daily dose of Search Shorts. Take care and stay safe! George Nguyen,Associate Editor Search Shorts Google algorithm tremors. Google algorithm tremors. There may have been a smaller Google ranking update at the end of last week. We posted about some of those signs and signals [over on this blog](. Do links count. John Mueller of Google was asked if a specific type of link counts or not and [John said it doesn’t matter](. He said, “It doesn’t really matter if it ‘counts,’ does it? Over time, as your site grows in importance on the web, as its reputation among users grows for providing unique, compelling, & high-quality content, Google Search might also recommend it more. That’s not an on/off thing.” Special character domain names. When it comes to [special characters or languages in domain names, Google handles it.]( Mueller said, “IMO we don’t do anything special for IDNs or IDN TLDs (other than the punycode handling, there’s no need to handle them individually). There was quite a bit involved with the first IDN TLDs, but they’re pretty well-established nowadays.” Attend SMX June 23 & 24... for free! Looking for a more cost-effective way to generate traffic and leads? Eager to leverage technology to help streamline campaign management? Join us online for SMX Next to attend 40+ tactic-rich sessions from search marketing experts at Microsoft, Bruce Clay Inc, Moz, and more! [Register for free »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday]( – Moz [Bing Rank Tracker: How to Check Bing Rankings & Why You Should]( – Raven Blog [Find wheelchair accessible places with Google Maps]( – Google Blog [Google Local Service Ads: Are They Worth It?]( – Portent [Helping COVID-19 responders find hotels]( – Google Blog [How real-time marketing benefits brands]( – Google Blog [How To Remove The Uploaded By From Your Google Search Result Snippet]( – Search Engine Roundtable [Job Search Engine Using Occupation Vectors]( – SEO By The Sea [PPC opportunities for SMBs as costs fall during COVID-19]( – Vertical Leap [The Ultimate SEO Copywriting Guide [2020]]( – SEM Rush [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. 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