🔍 'Global events' cause Google to extend parallel tracking for Video ads

Ecosia becomes a default option in Chrome and more. Mar 13, 2020 Good morning search marketers, we’ve made it to Friday. Google extended the deadline to switch over to [parallel tracking for Video campaigns until June](. The reason? “Global events.” The coronavirus pandemic is wreaking havoc on work schedules, and while this is a seemingly minor implication, it hints at deeper productivity challenges for businesses to come. We know many of you are having to transition to working from home. Our entire company is remote and we are spread around the U.S. If you have any questions about working remote — or just want to take a break to say Hi — send me or any of the other editors an email ([gmarvin@thirddoormedia.com]() or reach out on Twitter [@ginnymarvin](. In other news, the search engine that uses its ad revenue to plant trees will soon be among the default search engine options on Chrome. [Ecosia will join Google, Bing, Yahoo and DuckDuckGo in Chrome]( version 81. Its user base is still small, but like DuckDuckGo, it’s been growing. Ecosia has 15 million monthly active users, up from 8 million a year ago. Keep reading for a script for local keywords and more. Ginny MarvinEditor-In-Chief Reader Survey Tell us what you think! We want to know what’s working and what we can improve to bring you the best search marketing newsletter around. Please take a quick minute to take our short reader survey. (All answers are anonymous.) [Take our reader survey now »]( Pro Tip Advanced Google Ads script removes locations from keywords “One of the most tedious tasks when working with location-based keywords is removing the individual locations from the keywords at-scale,” explains Wesley Parker of Clicteq. “These are the location-based keyword terms such as ‘car dealership London.’ But there’s a script to automate the removal of locations from keywords within Google Sheets. [Learn More »]( Webinar: Get answers to your burning B2B marketing questions Join our expert panel for the answers to your demand gen, revOps, and marketing automation strategy questions. In this “ask me anything” format, you’ll get all the expertise and none of the consultancy fees in this not-to-be missed, rapid-fire virtual event. [RSVP and submit your questions today »]( Search Shorts Bing algorithm updates happening more frequently Google Webmaster Conference postponed. Google is [postponing its series of free Google Webmaster conferences](. Google hopes to move them to later on in the year and/or find other ways to hold these events, maybe remotely. The reason these events are being postponed is over the “growing concern around coronavirus and in line with the travel guidelines published by WHO, the CDC, and other organizations.” Bing algorithm updates at work. Bing’s [Frédéric Dubut said]( the “team was particularly busy since the New Year and the magnitude of the algo changes we made recently may be larger than usual.” So if you notice quality improvements with Bing and changes to your rankings, do not be surprised. Fewer pages for new sites. “[I recommend erring on the side of having fewer pages, especially when starting up a new site](,” John Mueller of Google said on Twitter. “Too many pages makes it hard to find the unique value of each page, so unless they’re significantly different, I’d try to keep them together.” Coronavirus impacting us. Longtime search community member and former SEL writer Tamar Weinberg was among those affected by coronavirus quarantine in Westchester County, NY. She shared [her story over here](. Improve your SEO with new technical training at SMX Advanced Don’t miss the brand-new SEO for Developers track coming to Seattle June 8-10, featuring highly-technical sessions — many in live-coding format — focused on using code libraries and architecture models to develop applications that improve SEO. [Learn more »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Diving Into the Redesigned Google Ads Attribution Report]( – Metric Theory [Easier AMP development with the new AMP Optimizer]( – The AMP Blog [Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform]( – Go Inflow [Google Assistant is 17% More Accurate Than Alexa in Spanish: Report]( – Voicebot [How Google May Choose Answers to How-to Queries]( – Go Fish Digital [How to Address Low Search Volume Keywords in Google Ads]( – PPC Hero [How to Compare Different Mobile Search Queries in the SERPerator]( – MobileMoxie Blog [Noise in the Web: Swimming in the Link Graph]( – SEO Theory [Real-Time 3D Object Detection on Mobile Devices with MediaPipe]( – Google AI Blog [What is the user journey in SEO?]( – Yoast [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.