SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

[Search Cap] [Search Engine Land] Featured story [Consumer citations are the future of local SEO] Dec 1, 2016 by Julian Connors What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. From Search Engine Land [Gartner CMO Spend Survey: Marketing budgets continue to rise] Dec 1, 2016 by Digital Marketing Depot Read Gartner’s 2016-2017 CMO Spend Survey to find out where spending and expectations are going next. [New features may be coming to AdWords Responsive Ads] Dec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. [Google makes it easier to add & remove emails from Customer Match lists in AdWords] Dec 1, 2016 by Ginny Marvin Keep lists up to date by uploading changes to existing lists. [10 domain name secrets to repair your online reputation] Dec 1, 2016 by Chris Silver Smith If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com. [Apple hopes to enhance maps with indoor location and drone data collection] Dec 1, 2016 by Greg Sterling Drones will collect data, shoot images and video, according to an FAA filing. [The truth about channel marketing: everything you have been told is wrong] Dec 1, 2016 by Sponsored Content: SproutLoud Three misconceptions that might cause your channel marketing strategy to fail. From Marketing Land [The Customer Decision Hub: What’s Inside the Always-On Brain] Dec 1, 2016 by Digital Marketing Depot How to win over consumers efficiently and effectively. [Pinterest launches Showcase to give brands a way to shape their stories] Dec 1, 2016 by Tamar Weinberg Pinterest has launched a showcase feature to give brands the ability to present their best selves. [Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares] Dec 1, 2016 by Amy Gesenhues The most shared ad of 2016 was released less than a month ago -- earning 1.9 million shares since its November 9 launch date. [5 ways martech can help you reduce mobile app user churn] Dec 1, 2016 by Josh Todd Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged. [How Google is tackling fake news, and why it should not do it alone] Dec 1, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem. [How brands can win with omnichannel discovery] Dec 1, 2016 by Adam Dorfman Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. [IAB shares updates for MRAID, including viewability & audibility measurement] Dec 1, 2016 by Ginny Marvin This marks the first big update to the IAB's standard for mobile rich media ads in more than four years. [Can tech conquer fake news?] Dec 1, 2016 by Barry Levine Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false. [Getting the most out of your holiday emails] Dec 1, 2016 by Scott Heimes With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. [Generating leads from content: Placing calls to action] Dec 1, 2016 by Brian Massey What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. [[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien] Dec 1, 2016 by Matt McGee In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world. [The truth about channel marketing: everything you have been told is wrong] Dec 1, 2016 by Sponsored Content: SproutLoud Three misconceptions that might cause your channel marketing strategy to fail. Search News From Around The Web Industry [Receptional Win Two UK Search Awards 2016], Receptional.com Local & Maps [Attributes Are Finally Coming to the Google My Business Dashboard], Imprezzio Marketing [Google My Business Support Telling Customers To Submit Reconsideration Requests?], Search Engine Roundtable [Using Emojis in Google's Local Pack & Knowledge Panel], thesempost.com Searching [“OK Google” support finally comes to Android Auto], Ars Technica SEO [12 Small SEO Fixes for 12 Days of Christmas], Search Engine People [5 Types of SEO Audits for B2B Organizations], KoMarketing [7 Useful SEO Tips to Improve Organic Performance], State of Digital [Google Docs Explore Feature Thinks SEO Is Related To Weasels], Search Engine Roundtable [Google's Mobile Friendly Test Tool Allows You To Submit Pages To Google's Index], Search Engine Roundtable [Small Business SEO - Is It Worth It?], The Blog Herald [What is a Progressive Web App and Who Should Be Using It?], BruceClay.com [Why You Need to Prep Mobile SEO for Google's Mobile-First Index], Marketing Mojo SEM / Paid Search [Prioritizing Your PPC To-Do List], PPC Hero [Search Meets Display with AdWords New Display Content Keywords], Metric Theory [Search Engine Land's SMX West is back: March 21-23, 2017][SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!] Join us at [SMX West], THE search marketing conference to feed your obsession with SEO and SEM. Registration is now open, [secure your seat] today for 3 days of tactics proven to accelerate your search marketing efforts. Join us today! Connect with us on: Get the Search Engine Land App: [Search Engine Land] Like what you see? Check out Search Engine Land's other email newsletters [here]. [News] | [SEO] | [SEM] | [Local] | [Retail] | [Social] This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events] | [Advertise] | [Contact Us]