SearchCap: Google’s shift to mobile-first, an interview with a Google doodler, SMX West & more

[Search Cap] [Search Engine Land] Featured story [Share your obsession with SEO & SEM as a team & score BIG at SMX West] Nov 29, 2016 by Search Engine Land Actionable tactics + team discounts = incredible value. From Search Engine Land [Five marketing automation myths busted!] Nov 29, 2016 by Digital Marketing Depot It's not too late to get started with marketing automation. Don't get hamstrung by misconceptions or misguided approaches. [Google’s machine learning now writes featured snippets descriptions] Nov 29, 2016 by Barry Schwartz Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web. [Google’s shift to mobile-first: mobile moments that matter] Nov 29, 2016 by Jim Yu Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional. [Google drops the Content Keywords feature from Google Search Console] Nov 29, 2016 by Barry Schwartz It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it. [Creating Google doodles that ‘Surprise & Delight’: 5 Questions with Doodler Sophie Diao] Nov 29, 2016 by Amy Gesenhues Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work. [Here’s an AdWords script to fill empty ad groups] Nov 29, 2016 by Daniel Gilbert Columnist Daniel Gilbert of Brainlabs makes sure you don't lose traffic due to missing ads. [Google My Business tests a messaging feature to chat with your customers] Nov 29, 2016 by Barry Schwartz New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results. [Louisa May Alcott Google doodle marks 184th birthday of ‘Little Women’ author] Nov 29, 2016 by Amy Gesenhues Designed by doodler Sophie Diao, the artwork pays homage to the March sisters -- Beth, Jo, Amy and Meg. [Technical SEO checklist: 7 essential tips to implement now for 2017] Nov 29, 2016 by Sponsored Content: SEO PowerSuite What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017. From Marketing Land [7 major mistakes that will derail your CMS project (and how to avoid them)] Nov 29, 2016 by Digital Marketing Depot Break down the challenges you'll face when building a successful CMS project. [PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services] Nov 29, 2016 by Pauline Jakober Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. [Facebook adds gaming inside Messenger, News Feed] Nov 29, 2016 by Tim Peterson Facebook adds video games to the list of things that people can do without needing to leave Facebook. [Report: Cyber-Monday was the largest e-commerce day in history] Nov 29, 2016 by Greg Sterling Nearly $3.4 billion spent online according to data from Adobe. [SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.] Nov 29, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. [Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change] Nov 29, 2016 by John Donnelly III Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. [Psychology and personalization: two P’s in a pod] Nov 29, 2016 by James Green Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies. [6 ways marketers try to manipulate subscribers and why we should stop] Nov 29, 2016 by Chad White Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided. [Technical SEO checklist: 7 essential tips to implement now for 2017] Nov 29, 2016 by Sponsored Content: SEO PowerSuite What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017. Search News From Around The Web Industry [Google boss struggles to answer Google job interview question], The Independent Local & Maps [Google Earth now has global Landsat and Sentinel 2 data from 1985 to 2016], Google Earth Blog [Google My Business Adds Settings For Business Notifications], Search Engine Roundtable [Our most detailed view of Earth across space and time], blog.google Search Marketing [5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy], State of Digital [Rethinking Long Tail Keywords: how to get TONS of traffic from 'unpopular' search queries], ahrefs.com Searching [Answer: The Greek Islands: Birth and Graffiti?], SearchReSearch [APIs for Developers Series - Bing Search APIs], Bing Search Blog [Google Tests More Basic "Back To Top" Button On Mobile], Search Engine Roundtable SEM / Paid Search [Account-Wide Goals? Let's Change That Mindset], PPC Hero [Bing Ads Editor 11.7 features Audience associations and Product filters], Bing Ads [Google AdWords Phone Support Number Goes Down], Search Engine Roundtable [How to Leverage Current Events in Paid Search], 3Q Digital [Improve Your PPC Targeting with Demographic Bid Adjustments], Metric Theory [The Benefits of Performing PPC Audits], marketing-mojo.com SEO [1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush], SEMrush [10 SEO Quick Wins to Drive Rapid Rankings Improvement], semrush.com [Google Recommends Site Speed Below 2 Or 3 Seconds], Search Engine Roundtable [The 7 Citation Building Myths Plaguing Local SEO], Moz [Yoast SEO 3.9], Yoast [Search Engine Land's SMX West is back: March 21-23, 2017][SMX is your one stop shop for tactics in SEO, SEM, mobile, social and more!] Join us at [SMX West], THE search marketing conference to feed your obsession with SEO and SEM. 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