🔍 Danny Sullivan on his role at Google

Plus, DuckDuckgo joins W3C and more. Nov 12, 2019 Good morning search marketers, do you know what Google’s Public Liaison of Search does? “I’m here to foster two-way communication with the Search team and anyone external who has concerns,” [Google’s search liaison Danny Sullivan told Barry Schwartz in an interview]( at Google headquarters last week. If you don’t know, Danny was Search Engine Land’s founding editor, and he covered search for 21 years. His stab at retirement was cut short after a few months when he got a call from Google’s head of search Ben Gomes about a new role with the Search team. “Search is really important to everybody’s lives. There’s a lot of misunderstandings, a lot of misconceptions, about how it operates,” Danny said of the appeal of the search liaison role. “There’s also things previously I had been trying to say, Wouldn’t it be good if [Google] did this [or that]. And now to be part of that process and maybe help shape some of the change, yeah, that was exciting.” “My role isn’t to say nice things about Google….. My role is to understand what your issues are, if you have issues with Google. You don’t have to water it down … and it’s great when you can give me specific examples. I love that stuff….I go back to the Search team and say, This is something that’s come up, this is why people are really concerned. Have we thought about XYZ, etc. etc.? And it’s to get that two-way thing going,” Danny explained in part one of Barry’s two-part interview, which you can watch [here](. In other news, the privacy-centric search engine [DuckDuckGo has joined the W3C](, saying it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.” Read on for a Pro Tip on setting up Site Kit for WordPress and more. Ginny Marvin Editor-In-Chief Pro Tip How to set up the Google Site Kit WordPress plugin The new WordPress plugin allows you to easily connect Google Services like Search Console, Analytics, PageSpeed Insights, AdSense and Tag Manager in a backend dashboard. Tony Edward of Tinuiti explains the basics of setting up the plugin and offers his initial impression of the new integration (spoiler: he likes it). [Learn More »]( A Guide to Outsourcing SEO Sponsored by Boostability Search Engine Optimization, when done correctly with the right tools and the right people, can be an enormous benefit to your business and product offerings. This white paper from Boostability explores why Outsourcing to an SEO-specific vendor is a great option for many who want to offer SEO [Read more »]( Search Shorts Unconfirmed Google update feels big Big unconfirmed Google update. We have asked Google for a comment, but right now we are still waiting to see if this [unconfirmed Google update]( is something Google can talk more about. It seemed big. Careful with Google Discover. Gary Illyes from Google warned about Google Discover traffic on Twitter “[I just hope people realize that this may go away overnight and they don’t build their whole business model around it](.” Debugging with site command. John Mueller of Google warns [not to use the site command for debugging. Instead, use Google Search Console](, he said. Take The Amazon Advertising Survey Help us chart Amazon’s growth as an advertising platform! Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. [Begin the survey »]( What We're Reading We've curated our picks from across the web so you can retire your feed reader [5 Things I Learned About SEO as an Intern]( – Seer Interactive [Brands vs Ads]( – SEO Book [Google Desktop Search Bar Test with “Clear” Icon, Including a (Brief) History of Tests]( – Brodie Clark Consulting [Google Testing Removing Reviews From Local Knowledge Panels]( – Search Engine Roundtable [Google’s Travel Gains Levy Pain at TripAdvisor and Expedia]( – Skift [How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide]( - Wall Street Journal [How to Pivot Paid Search Data in Excel]( – PPC Hero [What Is BERT? – Whiteboard Friday]( – Moz [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.