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[3 next-level Yelp tricks for business owners]
Nov 21, 2016 by Brian Patterson
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
From Search Engine Land
[Google Maps adds a live view for popular times at venues]
Nov 21, 2016 by Barry Schwartz
Google Maps makes the popular times feature work in the now, with a real-time view.
[7 major mistakes that will derail your CMS project (and how to avoid them)]
Nov 21, 2016 by Digital Marketing Depot
Break down the challenges you'll face when building a successful CMS project.
[Setting SEO KPIs for small manufacturing websites]
Nov 21, 2016 by Dianna Huff
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
[Google Home Services Ads roll out on mobile]
Nov 21, 2016 by Ginny Marvin
The ads, which are also being tested on desktop, feature service area maps.
From Marketing Land
[Update: FTC holds Warner Brothers accountable for online influencer deception]
Nov 21, 2016 by Tamar Weinberg
Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate.
[Facebook removes media buying specialty from Marketing Partners program with badge elimination]
Nov 21, 2016 by Tim Peterson
Facebook is eliminating its Marketing Partners programâs media buying specialty, which will remove all agencies from the program.
[Why media buying and advertising is ripe for artificial intelligence]
Nov 21, 2016 by Carl Erik Kjærsgaard
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.
[Why Google might not be able to stop âfake newsâ]
Nov 21, 2016 by Danny Sullivan
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
[Social is the future of customer service]
Nov 21, 2016 by Digital Marketing Depot
Engage with your customers on the channels they prefer.
[Why SMBs should spend more of their budget on online marketing in 2017]
Nov 21, 2016 by Will Scott
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
[Instagramâs latest updates feature Live video and disappearing media]
Nov 21, 2016 by Tamar Weinberg
Instagram is launching ephemeral video and live feeds to all of its users.
[Location-based marketing: Where is it today, and where is it headed?]
Nov 21, 2016 by Aaron Strout
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.
[AdQuick launches first platform for online-only booking of billboard ads]
Nov 21, 2016 by Barry Levine
The new platform also offers the first analytics for out-of-home ads and can directly transmit ad content to digital billboards.
[iQ Mediaâs new platform can automatically find logos in all TV transmissions]
Nov 21, 2016 by Barry Levine
Philadelphia-based company says it now offers the first machine-only ability to find brandsâ or competitorsâ logos across the sea of TV.
[The shifting social landscape of Black Friday]
Nov 21, 2016 by Chris Kerns
What should retailers expect for this year's Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead.
Search News From Around The Web
Industry
[Announcing MozCon Local 2017!], Moz
[Baidu stirs up controversy for promoting scandal-ridden medical facility], Global Times
[Google Opens Montreal AI Lab in Global Race for Scarce Talent], Wired
[Watch out: ɢoogle.com isn't the same as Google.com], thenextweb.com
[Wix SEO Hero Challenge - Can You Outrank Them?], Search Engine Roundtable
Local & Maps
[Competing for Local Queries With No Physical Premises], Moz
[Google Local Pack Tests Showing Query Above Map], Search Engine Roundtable
[How to Use Google Maps to Plan an Awesome Vacation], Wired
Searching
[Answer: What does *that* mean?], SearchReSearch
[Google's Top Result for Amending Constitution Is a Breitbart Article], fortune.com
SEO
[Google Cache Date Not Indicative Of GoogleBot Crawl Rate], Search Engine Roundtable
[Google Update Over The Weekend: November 18th], Search Engine Roundtable
[Is There a Single Most Important Technical SEO Task?], SEO Theory
SEM / Paid Search
[A PPC Thanksgiving: 9 PPC Features We Couldnât Live Without in 2016], Metric Theory
[Understanding AdWords Policy], PPC Hero
Search Marketing
[Is Bing A Thing? The Answer: It Depends], Online Marketing Blog
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