🔍 Burnout doesn't have to be a fact of agency life | Google's Duplex makes its first international appearance

Screaming Frog’s SEO Spider version 12.0 adds CrUX and Lighthouse metrics, and much more... Oct 23, 2019 Good morning search marketers, is burnout looming for you? That’s a dramatic way to start a newsletter, and I apologize if it hits close to home. Time management is a skill that you can never be too good at, and it can certainly be the difference between thriving in your role and counting down the days … every day. [Successful agencies prioritize time management skills](, says Duane Brown, agency founder and head of strategy at Take Some Risk, and Katy Lucey, director of paid social at performance agency Tinuiti. When a client makes an urgent request, “Ask them which other tasks should be pushed to the next week. If everything is a priority then nothing is a priority,” said Brown. Company culture has a big impact on agency employees as well as client outcomes. During the proposal phase, clients should ask agencies about their approach to work-life balance and their time-off policies, Lucey said. You can hear more about how operating processes can improve employee and client retention by attending Brown and Lucey’s session, Managing Clients, Managing Yourself, at [SMX East]( in New York next month. Screaming Frog’s latest [SEO Spider update, version 12.0](, may also be a timesaver for those who need help identifying SEO opportunities. The update provides a source of real-world data that can be used to improve UX through the integration of Chrome User Experience Report and Lighthouse metrics, auto-saves, crawl pausing and resuming, amongst other improvements. And Duplex, which Google has shown automating tasks such as booking hair appointments and restaurant reservations, is getting [tested internationally for the first time](. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. If this test rolls out to more markets, managing your Google My Business info could get a bit more passive, and, as more Duplex-powered features are released, it could set the Google Assistant apart from rival voice assistants. Don’t go anywhere, your Pro Tip of the day, Search Shorts and more are just below. George Nguyen,Associate Editor Pro Tip Rise of the PPC geek “For many years, we would hear all the SEO geeks lament the lack of collaboration with PPC departments and incompatibility in data sets,” explains SMX Advanced Europe moderator Anders Hjorth of Innovell. “But this year, I heard the PPC geeks suggest that a learning organization should be harvesting queries from both organic and paid to build a proprietary library of entities to enrich search marketing operations over time. Perhaps at long last, we will see a technical integration of the two parallel lines of search marketing, organic and paid in harmony.” [More from SMX Europe »]( 5 critical elements for local marketing success This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons. [Read More »]( Search Shorts Whitelist and disavows Disavow links. Nope, [you don’t need to disavow links if you didn’t build spammy links](, John Mueller of Google said. Whitelist IPs. Sure, you can [whitelist IPs as a way to block GoogleBot from your server](, Mueller added. Google video series. The [Google Webmaster team is launching a new YouTube video series]( that will be animated and designed for beginners. See The BIG SMX East Preview! SMX East kicks off November 13-14 in NYC — and it’s our biggest agenda ever. Join us for over 100 search marketing presentations from industry experts and market-defining solutions providers, including two new tracks on agency operations and local search marketing for multi-location brands. Click the link below to access your exclusive preview of everything in store! [Read More »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Microsoft Reacts to Andrew Yang Dissing Bing at Dem Debate: Wanna Redo Math in Excel?]( – Herald Publicist [SEOs Have Doubt With Google’s Disavow Link Tool]( – Search Engine Roundtable [Sorry, folks: Pixel 4’s new Google Assistant won’t work with your G Suite account]( – Android Central [When Google May Add Locations to Web Pages in SERPs]( – Go Fish Digital [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.