🔍 Watch Barry's chat with Rand | New A/B tests from Microsoft Ads

Plus, experiments in Microsoft Advertising are here and more. Jul 23, 2019 Good morning, search marketers, how are you running SEM A/B tests? You’ve now got one more option. Advertisers can now run A/B tests on a percentage of your campaign traffic in Microsoft Advertising. [Experiments is rolling out now](, so keep a lookout for the new tab in the UI. If you’re used to drafts & experiments in Google Ads, this will feel familiar. The set up is very straightforward. Be sure to build adequate time into your testing calendar. Microsoft suggests running an A/A version for a couple of weeks first to ensure you’re test is going to run properly. Once you switch over to the A/B test, you’ll likely want to run it for another two weeks, depending on the volume of ad traffic your campaign typically gets, the percentage of traffic you’ve assigned to the test and the elements you’re testing. In the latest installment of his video interview series, Search Engine Land contributing editor [Barry Schwartz chatted with Rand Fishkin](, formerly of Moz and now founder of SparkToro, in Seattle last week. The two SEO old-timers (who are both younger than I am, so I can say that) reminisce about getting started in the SEO community, the days when the engines seemed to have bottomless entertainment budgets and what Rand has learned along the way from starting two companies. Check out part one of Barry’s interview [here](. Rand will also be [keynoting SMX East]( in NYC this November. Read on for much more, including Search Shorts and our curated list of recommended reading. Ginny MarvinEditor-In-Chief Pro Tip Brand visibility in search results are shifting, are you keeping pace? “When users search with emojis, adding them to your video titles may result in more organic visibility, even when your video is about what the emoji represents and not the emoji itself,” explains Associate Editor George Nguyen. “Adding them to your website content or social accounts may also increase visibility when emojis are used in search queries, but the results are also likely to contain many emoji-related listings. Additionally, as more companies like Yelp and Postmates offer the ability to conduct in-app searches using emojis, user behavior may begin to shift and first-movers could be at an advantage. Should that shift occur, tactically implementing emojis can position your brand for more visibility and, if it doesn’t, at least you won’t get penalized by Google.” [Learn More »]( B2B Site Search Best Practices: Giving Customers What They Need, When They Want It Sponsored by [Coveo]( Are visitors looking for a needle in a haystack when they come to your website? If prospects and customers can’t find what they are looking for quickly and easily, they will stop looking and leave. Join us to learn how how to plan and execute a large search-enabled site and why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time. [Register Today »]( Search Shorts Maps, URLs and pages. Edit your business in Google Maps iOS App. Google announced on Twitter that you can now [edit your business profile in the Google Maps iOS app](. Changing URLs — redirect it. Yes, this is obvious, but it never hurts to be reminded. If you are [planning on changing URLs, it is best to redirect them](, John Mueller of Google said. Long pages aren’t good or bad. “[Long pages aren’t necessarily bad — they’re also not necessarily good](,” Mueller said on Twitter. Stop worrying about the length of your content. What we're reading We've curated our picks from across the web so you can retire your feed reader [Deja Vu: Google Settles Age Discrimination Lawsuit For $11 Million]( – Forbes [Get the scoop: The ice cream America is searching for]( – Google Blog [Google Assistant Updates feed adds ‘Resume your podcast’]( – 9to5Google [Google Finds Cheap Way Out of Multibillion-Dollar ‘Wi-Spy’ Suit]( – Bloomberg [Search Engine Optimization Topics vs Keywords]( – Dixon Jones [Google Fixes Maps Q&A Bug & Investigates Reviews Bug]( – Search Engine Roundtable Join Us SMX East: Bigger & Better Than Ever! Join us for the largest gathering of search marketers on the East Coast - Search Engine Land's SMX East, November 13-14, 2019. You'll unlock an absolute firehose of content: 70+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and beyond – plus exclusive community networking, delicious meals, free WiFi, and more. [we guarantee it](. [View rates and register today](! [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.