🔍 Bing and Google on penalties and algorithm updates

Plus, The Daily Mail’s big drop and more. Jun 07, 2019 Good morning search marketers, happy Friday! Yesterday evening, [Google announced an update to improve domain diversity in search results](. With this change, Google won’t show more than two listings from a single domain on a search results page, in most cases. Additionally, subdomain pages will typically be considered part of the primary domain. A dynamic duo of Frédéric Dubut, lead of the spam team at Bing, and Fili Wiese, a former Googler who worked on spam and manual actions, [took the stage together to talk about search algorithms and penalties]( on Wednesday at[SMX Advanced](. One way the two engines differ in their approaches is in spam removal and penalties. Bing, Dubut said, demotes and penalizes sites that don’t adhere to its guidelines and policies and will promote those sites that do play fairly. Google, meanwhile, takes the manual actions approach to help educate publishers and site owners about what is in accordance with the Google guidelines. It also takes manual actions to correct the search results but is focused on education, said Wiese. Dubut and Wiese both said algorithm updates are not aimed at demoting specific sites but rather at showing the best type of pages for the query. In short, algorithm updates aren’t penalties. While we’re on the topic of updates… The Daily Mail, the UK tabloid, appears to have been [hit hard by Google’s June core search update](. Someone claiming to be the site’s SEO director posted in Google’s public Search Console forum that Daily Mail's UK site has lost 50% of its organic search traffic since June 3, the day Google started rolling out the update, and 90% of Google Discover feed traffic. It’s rare to see a large site publically share the impact of SEO updates publicly like that. Sistrix data also showed large organic search visibility declines for The Daily Mail of 43% since June 3. Still, it’s early to be drawing broad conclusions about the June update, but you should be monitoring your Google Search Console account for changes. We’ll have lots more follow up coverage of the sessions, themes and trends from SMX Advanced over the coming weeks, so stay tuned. Read on for Search Shorts and more. Ginny Marvin Editor-In-Chief Live Webinar: 4 Steps to Operationalize Modern Marketing Work - June 11 Sponsored by [Workfront]( Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do. Join our experts as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency. [Read More »]( Search Shorts Signals, disavows, content and snippets. HTTPS ranking signal. Gary Illyes said that the [HTTPS ranking factor is still important as a direct ranking signal](, he said it does make a measurable impact on sites ranking better. Bing disavow. Bing says you should [still disavow links for both manual penalties and their algorithms](. Updating content is good. Google’s John Mueller said it is [a good thing to update your content over time]( and keep growing the value of your resource. Hidden content in featured snippets. There is a bit of a [debate going on now about whether content hidden within tabs can show up as featured snippets]( in Google. John Mueller of Google said it shouldn’t but SEOs are saying it does. What we're reading We've curated our picks from across the web so you can retire your feed reader [Voice Search Study: Factors Influencing Search Engine Rankings in 2019]( – SEM Rush [An Inside Look at Google Earth Timelapse]( – Google AI Blog [Global SEO: What to know before expanding into new international markets]( – Search Metrics [How to “Recycle” PPC & Analytics Audience Data for SEO]( – Seer Interactive [How to Turn your One-trick-social Ponies into SEO Workhorses]( – Seer Interactive [Updates in Maps and Search to help during times of crisis]( – Google Blog [Working to map the air everywhere and help #BeatAirPollution]( – Google Blog Join Us Unlock actionable SEO & SEM tactics to accelerate your campaign's success. Attend SMX East in NYC! Attend the only conference in the East Coast entirely devoted to search marketing: Search Engine Land's [SMX East](, November 13-14, 2019. 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