SearchCap: Attribution modeling, AdWords Budgets & personalizing local content

[Search Cap] [Search Engine Land] Featured story [Rethinking today’s attribution problem in digital marketing] Oct 12, 2016 by Christi Olson Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. From Search Engine Land [How should your ad budget impact campaign building?] Oct 12, 2016 by Brett Middleton Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. [Best practices for personalizing content at the local level] Oct 11, 2016 by Digital Marketing Depot Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. From Marketing Land [Amazon aims for faster holiday shipping by limiting new 3rd-party sellers] Oct 12, 2016 by Matt McGee Merchants new to Fulfilled By Amazon service can't use it until December 19. [After 4 months & 125M+ pages indexed, where are we with AMP?] Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP). [I’ll stop the world and link with you] Oct 12, 2016 by Julie Joyce Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. [Google acquires Famebit to give creators more branded content opportunities] Oct 12, 2016 by Amy Gesenhues With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space. [Is your content share-worthy? 4 questions to ask ] Oct 12, 2016 by Kerry Jones Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks. [Navigating the new waters of live content] Oct 12, 2016 by Caitlin Jeansonne As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience. [How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds] Oct 12, 2016 by Tim Peterson As the ratio of ads to posts in people's news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups. [What marketers should know about Instagram’s latest tests and rollouts] Oct 12, 2016 by Andrew Waber Columnist Andrew Waber discusses new and potential changes to Instagram's ad formats and capabilities -- and what marketers should do to prepare for them. [MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates] Oct 12, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. Search News From Around The Web Industry [Baidu launches medical chatbot to help Chinese doctors diagnose patients], The Verge Link Building [Going Viral With Backlinks (Here's How to Do it)], Ignite Invisibility [Need More Links and Shares? Stir Up a Little Controversy (A List of Do's and Dont's)], Search Engine People Local & Maps [Apple Maps Ranking Factors], www.localseoguide.com [Presidential Election Survey Scam: A New Low for Google Maps Spamming], Joyanne Hawkins Search Marketing [What's more important than search results position in driving clicks?], Internet Retailer Searching [Answer: Who made the mosaics?], Search Research 1 SEM / Paid Search [3 New Upgrades Make the Web's Best Keyword Research Tool Even Better], Moz [Flex Frame Ads: The Beginning Of The End For The Publisher-Side Ad Server?] AdExchanger [Grow Your Business By Avoiding These 5 Common Paid Search And Social Mistakes], Web Presence [How Retargeting Ads Influence Your Behavior], Jeff Bullas [How to optimize your monthly retargeting budget], Mobile Commerce Daily [Seven PPC Industry Experts Reveal Their Top Holiday PPC Tips], Bing Ads [What You Can Learn About PPC From Hollywood's Big Budget Movie Campaigns], Kissmetrics SEO [3 Lazy SEO Tips to Jumpstart Customer Acquisition], Kissmetrics [Best Chrome Extensions for SEOs & AdWords Professionals], Luna Metrics [How to Optimize for Google Home NOW #OKGoogle], Bruce Clay [Updated Version of NAP Hunter Lite Now In Chrome Store], Local SEO Guide [What Gets the Most Results for Top SEOs?], Search Engine Journal [Why every content SEO strategy should start with keyword research], Yoast [Yes, Keyword Rich Descriptions Still Matter for Pinterest SEO], Tailwind [Develop your martech success story! Hear first-hand experiences from the experts at MarTech, 1-2 November in London] Join the largest vendor-agnostic gathering of marketing technologists, data scientists and digital innovators at the intersection of marketing and technology: [MarTech] — The Marketing Technology Conference. Attend MarTech Europe and adopt proven strategies that provide the ultimate customer experience. Get ready for two days of case studies, strategic insights and networking opportunities. [See the agenda]. [Register today] and get £100 off All Access passes. Connect with us on: Get the Search Engine Land App: [Search Engine Land] Like what you see? Check out Search Engine Land's other email newsletters [here]. [News] | [SEO] | [SEM] | [Local] | [Retail] | [Social] This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. 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