SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

[Search Cap] [Search Engine Land] Featured story [I’ll stop the world and link with you] Oct 11, 2016 by Julie Joyce Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. From Search Engine Land [Best practices for personalizing content at the local level] Oct 11, 2016 by Digital Marketing Depot Live Webcast: Tuesday, October 25, 2016 - 01:00 PM EDT (10:00 AM PDT) [Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience] Oct 11, 2016 by Glenn Gabe In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance. [Google looking at how to measure brand awareness for search] Oct 11, 2016 by Barry Schwartz Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google's UX team is looking at ways to measure brand awareness. [See the complete agenda for MarTech Europe] Oct 11, 2016 by Scott Brinker Join us for 20+ sessions and fireside chats on digital transformation success From Marketing Land [Using Google to drive offline sales] Oct 11, 2016 by Digital Marketing Depot Learn about the new challenges and opportunities for brick-and-mortar brands. [Facebook tests ads in Groups, potentially easing ad load issue] Oct 11, 2016 by Tim Peterson If Facebook decides to officially slot ads in Group feeds, the new inventory could offset its news feed ad load dilemma. [Expedia now lets you pick Hawaii travel packages with your smile] Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice. [Forget about unique content. Try actually BEING local!] Oct 11, 2016 by Greg Gifford Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd. [Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.] Oct 11, 2016 by Wesley Young Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. [Twitter’s debate live stream viewership exceeds NFL audience — again] Oct 11, 2016 by Tim Peterson 3.2 million people saw Sunday night's president debate broadcast on Twitter, compared to 3.1 million who streamed last week's Thursday Night Football game. [Your most effective marketing assets may be hiding in your fans’ social activity] Oct 11, 2016 by Jordan Kasteler Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. [Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots] Oct 11, 2016 by Amy Gesenhues With two ads in the top 5, Apple earns 20.6M views. Clash Royale generates more than 16M views. [Marketing automation made easy] Oct 11, 2016 by Mary Wallace Marketing automation doesn't have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project. [MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more] Oct 11, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. [Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?] Oct 11, 2016 by Greg Sterling Samsung facing billions in lost sales, as well as damage to its brand reputation. [See the complete agenda for MarTech Europe] Oct 11, 2016 by Scott Brinker Join us for 20+ sessions and fireside chats on digital transformation success Search News From Around The Web Link Building [Going Viral With Backlinks (Here's How to Do it) - Chapter Seven], ignitevisibility.com [Google Says International & Multilingual Links Are Not Seen As Spammy], Search Engine Roundtable [Google: Penguin is Not a Machine Learning Algorithm], thesempost.com [Need More Links and Shares? Stir Up a Little Controversy (A List of Do's and Dont's)], Search Engine People Local & Maps [Do Citations Matter Anymore For Local SEO?], RicketyRoo Inc Search Marketing [All You Need To Know For Moving To HTTPS], online.marketing [Use Micro-Moments To Drive Conversions], PPC Hero [We Fought the Comment Spam (and the Comment Spam Didn't Win)], Moz SEM / Paid Search [AdWords Structured Snippets Extension for B2B Advertisers], KoMarketing [Awesome Results from Bing RLSA Lists], Metric Theory [Campaign-level positive user lists for remarketing, targeting, and bid modifiers coming to AdWords API], Google Ads Developer Blog [Expanded Device Targeting is on its way, giving you more flexibility to optimize your campaigns], Bing Ads SEO [How to avoid problems with duplicate content], blog.seoprofiler.com [How to Learn SEO: 9 of the Best Resources to Bookmark], blog.hubspot.com [How to Optimize for Google Home NOW #OKGoogle], BruceClay.com [HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort], internetmarketingninjas.com [Website translation | How to do multilingual SEO in 8 steps], semrush.com [Develop your martech success story! Hear first-hand experiences from the experts at MarTech, 1-2 November in London] Join the largest vendor-agnostic gathering of marketing technologists, data scientists and digital innovators at the intersection of marketing and technology: [MarTech] — The Marketing Technology Conference. Attend MarTech Europe and adopt proven strategies that provide the ultimate customer experience. Get ready for two days of case studies, strategic insights and networking opportunities. [See the agenda]. [Register today] and get £100 off All Access passes. Connect with us on: Get the Search Engine Land App: [Search Engine Land] Like what you see? Check out Search Engine Land's other email newsletters [here]. [News] | [SEO] | [SEM] | [Local] | [Retail] | [Social] This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. 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