SearchCap: Google Penguin & disavows, search ad news & Amazon search

[Search Cap] [Search Engine Land] Featured story [Google announces slew of search ads and Analytics updates at SMX East] Sep 28, 2016 by Ginny Marvin New audience targeting solutions, a free version of Optimize 360 and more. From Search Engine Land [Forrester study: How marketing analytics can boost the bottom line] Sep 28, 2016 by Digital Marketing Depot Why marketing measurement has never been more important. [Report: Amazon grows lead as product search engine of choice] Sep 28, 2016 by Greg Sterling 94 percent of consumers said they plan to shop Amazon this holiday season. [Google Penguin doesn’t penalize for bad links – or does it?] Sep 28, 2016 by Barry Schwartz You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why. [The four pillars of the future of SEO] Sep 28, 2016 by Pratik Dholakiya What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. [Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube] Sep 28, 2016 by Amy Gesenhues Bing has rolled out new educational-themed search results aimed at helping students and teachers. [How to implement mobile-specific ad copy for AdWords expanded text ads] Sep 28, 2016 by Jason Puckett If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. [What you didn’t know about recent Quality Score changes] Sep 28, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. [Google: AMP will override app deep links for the foreseeable future] Sep 28, 2016 by Barry Schwartz Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page. From Marketing Land [Two new studies look at what kinds of campaigns, mobile ad formats work best] Sep 28, 2016 by Barry Levine One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience. [Forrester study: How marketing analytics increases business performance] Sep 28, 2016 by Digital Marketing Depot Why marketing measurement has never been more important. [Content and SEO: Building linkable content] Sep 28, 2016 by Andrew Dennis What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. [How do you deal with local SEO KPIs that don’t pass the smell test?] Sep 28, 2016 by Andrew Shotland We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis. [Twitter officially opens up Moments to everyone] Sep 28, 2016 by Tim Peterson Now any Twitter user can curate their own topic-based feed of tweets. [Oracle updates its Marketing Cloud] Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. [Google launches free version of Optimize 360, introduces Session Quality Score metric & more] Sep 28, 2016 by Ginny Marvin The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager. [Developer marketing and the myth of the Rosetta Stone] Sep 28, 2016 by Josh Aberant Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. [How to scale organic local marketing] Sep 28, 2016 by Megan Hannay How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink 'organic' marketing. [Twitter now lets brands advertise only to potential site visitors likely to become customers] Sep 28, 2016 by Tim Peterson Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific. [MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API] Sep 28, 2016 by Barry Levine Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. Search News From Around The Web Industry [New & Cool at Google: AdWords Announcements by Product VP Jerry Dischler], BruceClay.com [You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester], BruceClay.com [Google Featured Snippets: Analysis, Case Studies & Recommendations], BruceClay.com Local & Maps [Sao Paulo joins list of cities with Apple Maps transit directions], appleinsider.com Link Building [Backlink Anchor SEO Research: Hacking to EDU Sites], eTraffic [Google's Gary Illyes: Penguin 4.0 Was One Of Our Nicest Launches], Search Engine Roundtable [How Can the Granular Real Time Penguin Affect Your Website], linkresearchtools.com Searching [A Neural Network for Machine Translation, at Production Scale], Google Research Blog [Google thinks 'Big Penis' is a suitable read for 8-year-olds], thenextweb.com SEO [How a Single Piece of Content Increased Our DA by +7 Points [Case Study]], Moz [How to Sell on Amazon (Amazon SEO) Introduction], Ignite Visibility, John Lincoln - YouTube [The 4 Surprising SEO Factors That Determine Local B2B Success], semrush.com [What It's Like to Spend a Summer as an SEO Intern], Merkle SEM / Paid Search [How To Improve AdWords Remarketing Performance], PPC Hero [The State of PPC 2016-2017 is HERE!!!!], PPC Hero [Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC] Be a part of the biggest search marketing conference in the East Coast: [Search Marketing Expo - SMX East]. 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