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[6 reasons why SEO fails, and how you can succeed at it]
Sep 22, 2016 by Trond Lyngbø
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
From Search Engine Land
[Setting up AdWords website call conversion tracking just got a bit easier]
Sep 22, 2016 by Ginny Marvin
Track calls from the phone number on your website with a couple of pieces of code.
[9 tools to help you succeed with Google SERP features]
Sep 22, 2016 by Jordan Kasteler
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
[Autumnal Equinox Google doodle welcomes first day of fall in the Northern Hemisphere]
Sep 22, 2016 by Amy Gesenhues
To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.
From Marketing Land
[4 ways to improve your value as a strategic SEO partner]
Sep 22, 2016 by Derek Edmond
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
[Everything you need to know about Googleâs âPossumâ algorithm update]
Sep 22, 2016 by Joy Hawkins
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
[GeoBlocks offer more precise location targeting and analytics, says xAd]
Sep 22, 2016 by Greg Sterling
This was one of several announcements at its "On Location" event in New York.
[Is interest targeting the future of marketing?]
Sep 22, 2016 by Steve Olenski
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.
[[PODCAST] Marketing Land Live #29: Google AMPâs impact on marketers & publishers]
Sep 22, 2016 by Matt McGee
In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
[âStop clicking around!â How Hiltonâs CMO rallied a 100-year-old company to No. 1]
Sep 22, 2016 by Nadine Dietz & Erica Seidel
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
[Twitterâs app install ads go native inside its ad network]
Sep 22, 2016 by Tim Peterson
With the click of a button, mobile advertisers' app install ads on Twitter can be converted into native ads running across its in-app ad network.
[Is mobile SEO obsolete?]
Sep 22, 2016 by Bryson Meunier
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.
[Instagram now has more than 500,000 active advertisers]
Sep 22, 2016 by Tim Peterson
Instagramâs advertiser base has more than doubled since February 2016, and more than 1.5 million businesses have converted to its business profiles since May 2016.
[MarTech Today: Googleâs Allo, AMP URLs versus deep links on mobile search, & more]
Sep 22, 2016 by Barry Levine
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
[Dark social dominates holiday sharing [RadiumOne data]]
Sep 22, 2016 by Matt McGee
Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.
[Accelerated Mobile Pages (AMP) burst into Google search results]
Sep 22, 2016 by Greg Sterling
AMP shows momentum as Google races to make mobile web more user-friendly.
Search News From Around The Web
Local & Maps
[Custom map styling with the Google Maps APIs on Android and iOS], Google Geo Developers Blog
Link Building
[Is Google Testing Penguin In The Wild? Some Think So.], Search Engine Roundtable
Searching
[Google Showing Flights & Hotel Costs For Vacation Queries], Search Engine Roundtable
[Google Tests Shadows Around Boxes For Card Style Layout], Search Engine Roundtable
SEO
[12 companies hit with a Google manual penalty], Search Engine Watch
[5 Magic Steps to Refresh an Old or Expired Domain], linkresearchtools.com
[Apple Maps Needs Some SEO Help...Better Hope It Doesn't Get Any], Local SEO Guide
[eCommerce SEO checklist: 27 tips for a better online shop], Yoast
[What Web Dev Inadvertently Taught Me about SEO], Distilled
SEM / Paid Search
[Support for Search Audiences in AdWords Scripts], Google Ads Developer Blog
[The Top Ten Tips For Effective Dayparting], PPC Hero
[Yandex Search Query Schedule: Times, Days, and Devices], Russian Search Marketing
Search Marketing
[8 Keyword Research Tools for Search Engine Marketing in China], KoMarketing
[Keep It Fresh: Steps for Updating Your Website Content], BruceClay.com
[Learn actionable and measurable SEO & SEM tactics at Search Engine Land's SMX East, Sept. 27-29 in NYC]
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