🔍 LinkedIn taps Bing data | Another Google antitrust fine

Plus, hourly bid optimization for Amazon and sitemap features in GSC. Mar 21, 2019 Good morning, search marketers, in the mood for sharing? Microsoft is. LinkedIn is now tapping [Bing search data for its interest targeting]( capability. LinkedIn interest-based audiences are now informed by the professional content users engage with on Bing. That means the data sharing between the Microsoft-owned search engine and B2B social network now goes both ways. Amazon advertising keeps gaining [steam](, and with that comes an ecosystem of tools and services to support that growth. [Teikametrics has incorporated hourly bidding optimization]( into its Flywheel “retail optimization platform” that takes into account advertisers’ cost of goods sold data in addition to ads and transaction data. The saga that is Google’s antitrust troubles in the EU continues. The EU levied a [$1.7 billion fine for “abusive” AdSense publisher contracts](. That brings Google’s antitrust fines by the EU to more than $9 billion. And there could be more coming. On the tactics front, now you can [take action on your sitemaps in the new Google Search Console](. What’s new is old. Lots more below, including a Pro Tip on Facebook Pages for local strategies. Ginny Marvin Editor-in-Chief Quick links to stories mentioned above: + [LinkedIn taps Bing search data for interest targeting]( + [Teikametrics adds hourly bidding optimization for Amazon advertising]( + [Google Search Console adds new actions to sitemap report]( + [Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts]( Pro Tip Here’s why embracing Facebook pages can help your local strategy “Brands are sometimes concerned that spending any time on marketing Facebook local pages will steal away from their focus on national marketing on the corporate page. But consider that Facebook may already have created so-called ‘community pages’ for your local stores, regardless of whether you are actively managing them. Wouldn’t you be better off managing them actively?” asks Damian Rollison of Brandify. “The answer, in almost every case, is yes. Although your local store pages may surface when someone searches for your brand, and thus in a sense steal market share from your corporate page, that should be something you want to see happen. It’s one more example of the general truth that your national branding and e-commerce strategy should work in harmony with your local strategy.” [READ MORE »]( Live Webinar: Build Brand Authenticity Using Customer Generated Content - Apr. 9 Sponsored by Bazaarvoice Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations. Social media posts from friends or family, Q+A and ratings and reviews can make or break a potential sale. How can you harness the power of this customer generated content? Join us as we explore how brands can better leverage customer generated content that inspires people to buy. [READ MORE »]( Search Shorts Sitemaps begone, personalization & GoogleBot and publishing videos Testing and debugging JavaScript. Google’s next video in their JavaScript SEO series is on [testing and debugging JavaScript for search](. Pre-recorded vs live video streams. Google says it is important to [differentiate between pre-recorded video and live-stream video]( in your markup. You can personalize. Google said you can [set up personalization on your web site but keep in mind](, GoogleBot will only see one version of that personalization says John Mueller. What we're reading We've curated our picks from across the web so you can retire your feed reader [Bing and React on Amazon Tablets]( – Bing Search Quality Insights [Supporting choice and competition in Europe]( – Google Blog [The Good and the Bad about Losing Average Position]( – Adalysis [Yelp Says Google’s Ad Changes Deliver Little Traffic to Rivals]( – Bloomberg [AirPods, the world’s most popular wireless headphones, are getting even better]( – Apple [Debugging Common SEO Issues Part 3: Miscellaneous Issues]( – Authority Labs [Google On March 2019 Core Update: We Try To Make Incremental Improvements]( – Search Engine Roundtable [Google Update 2019: Winners and Losers of the March 2019 Core Update]( – Search Metrics [Top Use Cases When to Use 301 Redirects & How to Properly Do It]( – Cognitive SEO Join Us Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land’s [SMX Advanced](, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. [View rates and register today](! [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.