SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

[Search Cap]( [Search Engine Land]( Featured story [Google offers advice on how to get ready for the mobile-first index]( Dec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index. From Search Engine Land [Supercharge your email marketing with Google AdWords]( Dec 18, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel. [3 inconsistencies in Yelp’s review solicitation crackdown]( Dec 18, 2017 by Brian Patterson Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far. [December global festivities Google doodle kicks off series of holiday doodles]( Dec 18, 2017 by Amy Gesenhues Today’s doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year’s Day. [AI marketing and the journey through the uncanny valley]( Dec 18, 2017 by Sponsored Content: Amplero Restoring the brand/consumer relationship in the age of aggressive personalization [Are you considering call analytics software?]( Dec 18, 2017 by Digital Marketing Depot Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. From Marketing Land [Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser]( Dec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another. [Messaging matters — but cross-channel messaging really moves the needle]( Dec 18, 2017 by Digital Marketing Depot How breaking down silos can boost engagement more than 800% [Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares]( Dec 18, 2017 by Tim Peterson 'Engagement bait' is the latest type of spam that Facebook wants to scrape from people’s News Feeds. [Optimize your holiday marketing dollars — long after the Christmas lights dim]( Dec 18, 2017 by Jordan Elkind Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. [2017: The year in social media]( Dec 18, 2017 by Tim Peterson The social media landscape blew up in 2017 -- in so many ways. [From bricks to clicks: Our top retail columns for 2017]( Dec 18, 2017 by Desiree Everts DeNunzio It's been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there's hope. Catch up on the hot topics that dominated this space in 2017. [Nearly 70% of marketing executives plan to spend more on marketing technology in 2018]( Dec 18, 2017 by Amy Gesenhues Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year. [Digital advertising 2017: A year of reckoning in review]( Dec 18, 2017 by Ginny Marvin This year was dominated by controversy, mobile and the duopoly, but there's more to the story. [AI marketing and the journey through the uncanny valley]( Dec 18, 2017 by Sponsored Content: Amplero Restoring the brand/consumer relationship in the age of aggressive personalization Search News From Around The Web [Google Thinks I’m Dead](, New York Times [Google Assistant on phones now offers a choice of hotwords](, Engadget [Google Changes Rules to Purge News That Masks Country of Origin](, Bloomberg [Google Giving Less Weight to Reviews of Places You Stop Visiting?](, SEO By The Sea [How to Get Started With SEO (Without Buy-In or Budget)](, Conductor [Implications of Google’s Move to Sunset the Multichannel Ad Format](, Merkle [Is SEO Opportunity Growing or Shrinking?](, Rand's Blog [Machine Learning and Content Quality [VIDEO}](, Stone Temple [Real-world examples of mobile problems with Google's mobile-first index looming](, GSQI [Survey: Were You Hit By Google Maccabees Update?](, Search Engine Roundtable [What we've learnt so far about using JavaScript for SEO](, theWebShed [Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose]( Attend [SMX West]( for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and [register]( today! Connect with us on: Get the Search Engine Land App: [Search Engine Land]( Like what you see? Check out Search Engine Land's other email newsletters [here](. [News]( | [SEO]( | [SEM]( | [Local]( | [Retail]( | [Social]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](