🔍 Google kills what's left of the cache operator

Plus, Google sale pricing, TikTok search ads, Reddit AI ad creation, Google Ads bidding strategy study and more. [View in browser]() | [Share]() Sep 25, 2024 [Search Engine Land]() Stick a fork in it – what’s left of the [Google Cache operator is now officially dead](). Google [retired the link to the cache results]() earlier this year. When you now try to access the cache operator directly, it no longer works. This upset a lot of SEOs, but there are alternatives like the Wayback Machine, the URL inspection tool and the rich results test. Farewell, cache operator. You will be missed. Barry Schwartz,Cache reporter [smxnext_300x250_tuesday]() SEO [Google Search completely kills the cache feature]() [google-suitcases-1920]() 9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working. SEO [Google adds support for sale pricing and priceType property]() [google-sales-tag-1920]() Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center. PPC [TikTok Search Ads Campaign launch in U.S.]() [tiktok-search-1920]() Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. SEO [Optimizing Largest Contentful Paint: 5 tips for a faster website]() [DebugBear-20240924]() Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment. MarTech webinar [Personalization at scale: A blueprint for global success]() [Join-our-webinar-save-your-seat]() Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide. PPC [Reddit launches AI-powered tools to boost ad creation]() [How-the-Google-Reddit-partnership-impacts-brand-management]() Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses. [seoplatforms_300x250_a]() SEO [There is no ‘best’ Google Ads bidding strategy, study finds]() [Shutterstock_676427392-1]() New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing. PPC [4 Reddit ad formats you need to know]() [4-Reddit-ad-formats-you-need-to-know]() Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities. Google Ads [New guide: Improve your Google Ads performance]() [Get-the-guide-and-optimize-your-campaigns]() Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. PPC [How causal impact studies work and when to use them in PPC]() [Causal-impact-studies-What-are-they-how-do-they-work-and-when-to-use-them]() This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short. SEO [The truth behind AI checkers: A cautionary tale]() [The-truth-behind-AI-checkers-A-cautionary-tale]() Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out. Free online training [GEO. N-E-E-A-T-T. Other important algorithms. Explore them all at SMX Next.]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Don’t miss your final chance to attend SMX in 2024: Grab your free SMX Next pass now and get ready for spirited panel discussions on must-know trends, actionable training on next-level topics, live Q&A and networking with passionate search marketers… it’s all yours online November 13-14 for free. [See what’s in store]() From MarTech - [QR code alternative introduces shoppable video ad tool]() - [TikTok Search Ads Campaign launches in US]() - [Data collaboration improves ad metrics for Canada’s VIA Rail]() - [SAP integrates with Gainsight and ChannelEngine]() - [If I could double your email revenue, would you listen to me?]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()