🔍 What is SEO

Plus, Google Ads PMax Video Enhancement, website planning, Meta Ads KPIs and more. [View in browser]() | [Share]() Sep 24, 2024 [Search Engine Land]() I know you know what SEO is, but you may not know that Search Engine Land has a popular (and well-ranked) guide called [What is SEO](). We’ve just updated this VIP (very important page) – shoutout to our SEO Manager Nichola Stott for helping make it happen! I point this out as your friendly reminder that sometimes updating and optimizing existing content can have a greater return on investment than creating new content from scratch. Even though we updated this page in early 2023, so much has changed with the rise of AI that an update was necessary to keep the page fresh and current. Do you have any VIPs that need an update? Speaking of SEO, [free registration is now open for SMX Next](). Our online conference takes place Nov. 13-14. Join us to discover all the SEO and PPC trends and tactics you need to know to start planning for 2025 and beyond. Danny Goodwin,Editorial Director [smxnext_300x250_tuesday]() PPC [Google Ads adds Video Enhancement for Performance Max]() [Is-it-time-to-rethink-your-current-Google-Ads-strategy]() Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control. SEO [How to plan a website to maximize SEO success]() [How-to-plan-a-website-to-maximize-SEO-success]() Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project. SEO [6 advanced (yet missing) Meta Ads KPIs to track success]() [6-advanced-yet-missing-KPIs-to-track-Meta-Ads-success]() Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions. Analytics & conversion [Audience targeting is direct mail’s top advantage]() [SeQuel-Response-Featured-Image]() Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. PPC [Google Search Ads 360 (SA360) starter guide]() [What-is-Google-Search-Ads-360-SA360]() Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. [seoplatforms_300x250_a]() SEO [Top 7 Google Ads and SEO synergies you should act upon]() [Top-Google-Ads-and-SEO-synergies-every-company-should-act-upon]() Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels. MarTech webinar [Personalization at scale: A blueprint for global success]() [Join-our-webinar-save-your-seat]() Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide. SEO [How to implement generative engine optimization (GEO) strategies]() [How-to-implement-generative-engine-optimization-GEO-strategies]() Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. Free online training [Psst... you're the first to preview the SMX agenda]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Lively panel discussions on must-know trends, actionable training on next-level topics, live Q&A and networking with passionate search marketers… it’s all yours online November 13-14 at SMX Next. [See what’s in store]() From MarTech - [Don’t miss MarTech this week: 40+ free online sessions]() - [Role of a marketing technology manager: Best of the MarTechBot]() - [The best deployment model for martech genAI]() - [Mail still holds appeal for younger generation]() - [3 announcements from Dreamforce marketers need to follow]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()