🔍 SEO E-E-A-T PSA

Plus, new Google AI Overviews data, GEO strategies, developing a paid search strategy and more. [View in browser]() | [Share]() Sep 20, 2024 [Search Engine Land]() Improve your content. Improve the user experience. Earn links. Improve your E-E-A-T. Wait… what is happening lately with redundant SEO advice (RSA) I’m reading? Now seems like a good time for a friendly SEO E-E-A-T RSA PSA: E-E-A-T is – literally – a concept. You are simply meant to understand E-E-A-T as what Google wants or expects from a high-quality website (it’s [a template for how Google rates an individual site]()). Your content, links and user experience (engagement/interactions) are the components of experience, expertise, authoritativeness and trustworthiness. E-E-A-T is not some additional “layer” on top. If you’re telling people to improve content, links and UX, you’ve already covered E-E-A-T. So don’t fall victim to RSA (or abbreviation stuffing). Danny Goodwin,Editorial Director [Moz-20240916-300x250-1]() SEO [New data: Google AI Overviews show more often to signed-in users]() [google-robot-searching-1920]() Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows. SEO [How to implement generative engine optimization (GEO) strategies]() [How-to-implement-generative-engine-optimization-GEO-strategies]() Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. PPC [How to develop a paid search strategy]() [How-to-develop-a-paid-search-strategy]() A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey. SEO [Brands want to invest in ecommerce, so what’s stopping them?]() [Feedonomics-Header-image-for-SEL]() Investigating common obstacles to ecommerce investment and how to overcome them. Search Engine Land webinar [The 5 core focus areas of website optimization]() [Search-Engine-Land-live-event-save-your-spot]() Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. SEO [The ultimate guide to HTTP status codes for SEO]() [The-ultimate-guide-to-HTTP-status-codes-for-SEO]() Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues. [Agital-20240916-300x250-1]() SEO [How to drive SEO growth with structure, skimmability and search intent]() [The-power-of-structure-skimmability-and-search-intent-in-driving-SEO-growth]() This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth. Google Ads [New guide: Improve your Google Ads performance]() [Get-the-guide-and-optimize-your-campaigns]() Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. PPC [How to manage a paid media budget: Allocation, risk and scaling]() [How-to-manage-a-paid-media-budget-Allocation-risk-and-scaling]() Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [Retail media networks evolve with new in-store measurement standards and omnichannel strategies]() - [Where AI falls short in high-stakes B2B industries]() - [How to build interactive applications with generative AI]() - [AI-powered martech news and releases: September 19]() - [CTV viewership rebounds to near pandemic-era levels]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()