🔍 Google Ads ad copy insights

Plus, new Meta advertising tools, combating AI-driven organic traffic loss, social media video creation guide and more. [View in browser]() | [Share]() Sep 18, 2024 [Search Engine Land]() Is there a link between Ad Strength and performance? Does pinning assets impact outcomes? Does title case or sentence case perform better? Does creative length influence results? Optmyzr, a PPC management platform, analyzed more than 1 million ads from more than 22,000 accounts in an attempt to find answers to these great questions. Discover the key insights and takeaways of the analysis in [Google Ads ad copy: what works and what doesn’t in 2024]() from Search Engine Land’s Paid Media Editor Anu Adegbola. Danny Goodwin,Editorial Director [Agital-20240916-300x250-1]() PPC [Google Ads ad copy: what works and what doesn’t in 2024]() [SEL-Blog-2024-09-17T145512.821]() New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. PPC [Meta gives advertisers new ad tools ahead of holidays]() [meta-ai-1920]() Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. SEO [4 initiatives to combat AI-driven SEO traffic losses]() [4-initiatives-to-combat-AI-driven-SEO-traffic-losses]() Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion. PPC [Scaling local advertising with automation in the new media landscape]() [Fluencey-20240910-Article_1920x1080]() How to improve performance and efficiency. Search Engine Land webinar [The 5 core focus areas of website optimization]() [Search-Engine-Land-live-event-save-your-spot]() Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. SEO [A guide to creating social media videos (for search and beyond)]() [A-guide-to-creating-social-media-videos-for-search-and-beyond-]() Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search. [Moz-20240916-300x250-1]() SEO [Why is this ranking on Google?]() [Why-is-this-ranking-on-Google]() Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO. Google Ads [Guide to cost-effective Google Advertising]() [strategies-to-reduce-google-ads-cost-per-click]() This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages. PPC [Google is hiding search data from advertisers and profiting]() [Google-is-hiding-search-data-from-advertisers-and-profiting]() Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [Data Cloud represents the ‘biggest upgrade’ in Salesforce history]() - [Google adtech antitrust trial: Everything you need to know]() - [How to avoid pitfalls of data-driven marketing execution]() - [5 ways to use project management data to increase marketing ROI]() - [Email deliverability: What you need to know]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()