🔍 Google's last core update was big, but how big was it...

Google Ad conversion bug, crawler documentation updates and more [View in browser]() | [Share]() Sep 17, 2024 [Search Engine Land]() The [Google August 2024 core update]() finished weeks ago and, honestly, the volatility has not cooled down. Ongoing volatility, both before and after the core update, made it difficult for some data providers to analyze this one. But we put together some of the [analysis of the last core update over here](). In short, it was one of the most volatile updates we had in a long time. It might mean nothing for your specific site(s), but many sites and much of Google’s search rankings were impacted.. Barry Schwartz,Google core analyst [Agital-20240916-300x250-1]() SEO [Data providers: Google August 2024 core update was very volatile]() [google-core-update-explosion-1920]() Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way. SEO [Google updates crawlers and user-triggered fetchers documentation]() [google-spider-web-1920]() With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler. PPC [Google Ads bug hits GCLID conversion tracking]() [Optimizing-your-Performance-Max-campaigns-with-Google-Ads-GA4-data]() Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking. PPC [CPCs keep increasing – here’s what you can do about it]() [CallTracking-9-16-24]() Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals. Google Ads [Guide to cost-effective Google Advertising]() [strategies-to-reduce-google-ads-cost-per-click]() This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages. SEO [Google Business Profile: 6 frequently asked questions]() [Google-Business-Profile-6-frequently-asked-questions]() Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support. [Moz-20240916-300x250-1]() PPC [How to make your display campaigns profitable]() [Display-campaigns-arent-dead-most-people-just-use-them-wrong]() Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach. Agencies [Boost client success with cross-platform measurement]() [coach-drawing-playbook-ss-1920]() Cross-platform measurement is the #1 focus area for brands and agencies in 2024. Don’t get left behind! PPC [Google adtech antitrust trial: Everything you need to know]() [SEL-Blog-2024-09-11T200456.338]() The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. PPC [How to create and optimize Google Ads custom segment audiences]() [How-to-create-and-optimize-Google-Ads-custom-segment-audiences]() Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [Email deliverability: What you need to know]() - [Using mobile measurement partners to drive bookings: Best of the MarTechBot]() - [Join Statefarm, Shutterfly, Panasonic, Mastercard, and more leading brands next week at MarTech for free]() - [How to align your martech COE with organizational and go-to-market goals]() - [How to build fast, effective feedback loops in an AI-driven world]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()