🔍 SearchGPT: What you need to know

Plus, Google Ads confidential matching, YouTube First Position Ads, driving SEO growth, guest post indexing study and more. [View in browser]() | [Share]() Sep 13, 2024 [Search Engine Land]() OpenAI [announced SearchGPT]() in July. Reviews of SearchGPT have been mixed so far. Regardless, search continues to evolve toward a more conversational experience. SEO best practices continue to be as important as ever, but we’re also seeing the rise of [GEO]() (generative engine optimization). So what does this all mean for you and your brand’s AI search strategy heading forward? We don’t have all the answers, but you can discover some key implications in [SearchGPT: What you need to know about OpenAI’s search engine]() by Search Engine Land contributor Beth Nunnington. Danny Goodwin,Editorial Director [Bruce-Clay-20240909-Prewriter-300-250-sel-newsletter]() SEO [SearchGPT: What you need to know about OpenAI’s search engine]() [SearchGPT-What-marketers-need-to-know-about-the-future-of-conversational-search]() Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance. PPC [Google launches confidential matching for data privacy]() [google-security-lock-featured]() Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection. PPC [YouTube First Position Ads now available across Display & Video 360]() [SEL-Blog-2024-09-12T195511.050]() First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement. Analytics & conversion [Consumers share what they want from brands]() [Wunderkind-8-12-24-1920x1080-1]() We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. MarTech webinar [Use DAM and AI to keep up with content demands]() [Optimizing-your-email-program-Finding-sweet-spots-and-tipping-points]() Learn DAM best practices and about the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows. SEO [How to drive SEO growth with structure, skimmability and search intent]() [The-power-of-structure-skimmability-and-search-intent-in-driving-SEO-growth]() This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth. [sel_300x250_bot_a]() SEO [Google and guest posts: What gets indexed and what doesn’t]() [Google-and-guest-posts-What-gets-indexed-and-what-doesnt]() Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [Does generative AI save time in PPC?]() [Does-generative-AI-save-time-in-PPC]() Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [AI-powered martech news and releases: September 12]() - [How brands are taking the AI plunge and testing customer experiences]() - [What technology would you bet on in the martech race?]() - [The fading third place: A reflection on Starbucks and society]() - [Oracle enhances its Unity CDP offering]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()