🔍 Managing paid media budget

Plus, Google tests ad labels, Google adtech antitrust trial, Wayback Machine in Google Search and more. [View in browser]() | [Share]() Sep 12, 2024 [Search Engine Land]() In modern PPC, budget management is critical to avoid overspending and missing business goals due to platform automation, market fluctuations or human error. Six strategies for effectively managing digital advertising budgets are: - Setting limits - Having platform allocation - Campaign asset allocation - Risk and scaling - Respecting testing periods In [How to manage a paid media budget: Allocation, risk and scaling](), Search Engine Land contributor Menachem Ani walks you through these strategies, helping you to optimize spend across platforms and scale campaigns without compromising performance. Anu Adegbola,Paid Media Editor [Bruce-Clay-20240909-Prewriter-300-250-sel-newsletter]() PPC [How to manage a paid media budget: Allocation, risk and scaling]() [How-to-manage-a-paid-media-budget-Allocation-risk-and-scaling]() Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance. Google Ads [Google tests more noticeable ad labels in search results]() [4-ways-to-check-your-websites-Google-consent-mode-setup]() Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.' PPC [Google adtech antitrust trial: Everything you need to know]() [SEL-Blog-2024-09-11T200456.338]() The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. Analytics & conversion [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [Google Search adds Internet Archive’s Wayback Machine links to about this page]() [google-book-1920]() This comes after Google dropped the cache link from the search results. [sel_300x250_bot_a]() SEO [7 tips for delivering high-impact technical SEO audits]() [7-tips-for-delivering-high-impact-technical-SEO-audits]() Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success. Agencies [Boost client success with cross-platform measurement]() [coach-drawing-playbook-ss-1920]() Cross-platform measurement is the #1 focus area for brands and agencies in 2024. Don’t get left behind! SEO [How to build and retain brand trust in the age of AI]() [How-to-build-and-retain-brand-trust-in-the-age-of-AI]() Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [Nearly half of US consumers feel ignored by marketers]() - [Meta to restrict data in Business Tools, impacting ad targeting]() - [The 4 types of content buyers want]() - [How to un-silo your organization and be more customer-centric]() - [EU hits Google with $2.6 billion fine in antitrust case]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()