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Plus, future of AI content, effective YouTube descriptions, boosting audience engagement and more. [View in browser]() | [Share]() Sep 10, 2024 [Search Engine Land]() We have lots of data about popular songs – song titles, lyrics, lengths, etc. But analyzing and imitating what made hundreds of other songs successful won’t make it any easier for you to write a popular song that brings endless riches and fame. Likewise, we also have a lot of data about popular websites that rank well on Google. But if you do everything that should correlate with SEO success, well, it won’t always work. Or, put another way in a song I was listening to as I wrote this, “You will be a face in the crowd, but you’ll never be a leader.” Always remember that great SEO or content, like great music, requires more than just the mechanical “checklist” elements. It still requires having something special that resonates with people – whether it’s your unique human insights, ideas, deep experience or passions. Danny Goodwin,Editorial Director [Bruce-Clay-20240909-Prewriter-300-250-sel-newsletter]() SEO [Future of AI in content marketing: Key trends and 7 predictions]() [The-future-of-AI-in-content-marketing-Key-trends-and-7-expert-predictions]() Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement. SEO [The DESCRIBE framework for effective YouTube descriptions]() [The-DESCRIBE-framework-for-effective-YouTube-descriptions]() Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions. SEO [How to boost audience engagement: Top strategies and techniques]() [Top-strategies-to-boost-your-audience-engagement]() Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities. Analytics & conversion [Consumers share what they want from brands]() [Wunderkind-8-12-24-1920x1080-1]() We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. MarTech intelligence reports [Learn about the tools top brands use to convert]() [Guide-to-conversion-optimization-platforms]() Discover the cutting edge technology used by leading brands to personalize user experiences, optimize their websites in real-time, and make data-driven decisions that boost conversions. PPC [What 54 Google Ads experiments taught me about lead gen]() [What-54-Google-Ads-experiments-taught-us-about-lead-gen]() Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. [sel_300x250_bot_a]() SEO [15 questions to ask your new SEO clients]() [15-questions-to-ask-your-new-SEO-clients]() Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset. Agencies [Boost client success with cross-platform measurement]() [coach-drawing-playbook-ss-1920]() Cross-platform measurement is the #1 focus area for brands and agencies in 2024. Don’t get left behind! PPC [ChatGPT for PPC: 17 strategic prompts you can use today]() [ChatGPT-for-paid-search-marketers-17-strategic-prompts-you-can-use-today]() Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity. Live training + Q&A [You're the first to know: SMX Next registration is live!]() [5-tips-to-make-your-B2B-content-more-human]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [Optimistic marketers increase expected ad spend]() - [Measuring customer acquisition cost: Best of the MarTechBot]() - [The MarTech Conference is ONLINE in 2 weeks – grab your free pass now]() - [Google Ads to deprecate enhanced CPC for search and display ads]() - [What marketing can teach the enterprise about AI]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()