🔍 Rethinking Google Ads strategy

Plus, Google Ads Unintended Consequences, parked domain change, gambling recertification and more. [View in browser]() | [Share]() Sep 06, 2024 [Search Engine Land]() Are you running product-focused, keyword-only campaigns? While this is common in PPC, what if you could actually outperform this strategy by taking a new approach? The key: Obsess over your customers, not your products. That great piece of wisdom comes from Search Engine Land contributor Pauline Jakober in her newest article, [Is it time to rethink your Google Ads strategy?]() Find out how Jakober rethought the Google Ads strategy for a new B2B client – revising the account structure, focusing on remarketing and leveraging customer lists – to improve reach, conversions and revenue while staying within the client’s existing advertising budget. Now or never: Today is the final day to submit an entry for the [2024 Search Engine Land Awards](). Good luck! Danny Goodwin,Editorial Director [Conductor-9-2-24]() PPC [Is it time to rethink your Google Ads strategy?]() [Is-it-time-to-rethink-your-current-Google-Ads-strategy]() Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget. PPC [Google Ads adds ‘Unintended Consequences’ to Insights]() [Creating-Google-Ads-campaigns-with-Gemini-conversational-AI]() The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement. PPC [Google Ads won’t appear on parked domains for new accounts by default]() [Google-Ads]() Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency. Artificial intelligence [What general-purpose AI assistants can (and can’t) do]() [AI-error-failure]() Discover the strengths and limitations of popular AI assistants like ChatGPT and learn how marketing-specific AI tools can supercharge your content creation. PPC [Google Ads tightens rules on Gambling Certification recertification]() [google-cards-games-gambling-ss-1920]() Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension. [sel_300x250_bot_a]() SEO [Was Google’s document ‘leak’ a strategic move? An SEO theory]() [Was-Googles-document-‘leak-a-strategic-move-An-SEO-theory]() What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [How SEO can collaborate with content teams]() [How-SEO-can-collaborate-with-content-teams]() Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team. Reader survey [Psst... Search Engine Land reader! We need your help.]() [5-star-review-smiling-woman-laptop-1920x1080-1]() Take this four-minute survey about your search marketing interests. Your insights will empower the Search Engine Land editors to create content you love. Bonus: Completing the survey enters you to win a $20 Amazon gift card as a special thank you! [Take the survey]() From MarTech - [AI-powered martech news and releases: September 5]() - [Now playing: ‘The Email Test That Goes Wrong’]() - [Free trial vs. demo: What’s more effective in B2B SaaS ads?]() - [Braze unveils new freemium offerings]() - [Drive better business outcomes with the right martech]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()