🔍 Generative AI in PPC

Plus, Video Action Campaigns moving to Demand Gen, Google Masthead format requirements, ChatGPT vs. Google and more. [View in browser]() | [Share]() Sep 05, 2024 [Search Engine Land]() Though it may have a steep learning curve, generative AI is a valuable and effective tool for PPC marketers. But careful integration and monitoring are essential. In [Does generative AI save time in PPC?](), Search Engine Land contributor Sarah Stemen shares the time-saving benefits and streamlined workflow AI could provide and the challenges this brings. Quick ask: We’re running our Search Engine Land reader survey. Could you [let us know how we’re doing]()? As a thank you for your time, you could win one of 50 $20 Amazon gift cards. Thanks in advance! Anu Adegbola,Paid Media Editor [Conductor-9-2-24]() PPC [Does generative AI save time in PPC?]() [Does-generative-AI-save-time-in-PPC]() Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow. SEO [Google Search testing new display for forum content]() [man-phone-desk-google-logo-1920]() This new user interface shows top comments and related discussions around that forum search result snippet. PPC [Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025]() [Demand-Gen-header]() In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting. PPC [Defying the cuts: Overcoming Google Ads budget constraints]() [Adthena-9-4-24-SEL-Header]() Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times. Search Engine Land webinar [The 5 core focus areas of website optimization]() [Search-Engine-Land-live-event-save-your-spot]() Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. PPC [Google Ads Introduces New Masthead Format Requirements Page]() [shutterstock_1169319058]() Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV. [sel_300x250_bot_a]() SEO [Will ChatGPT be the new Google? The future of search and information retrieval]() [Will-ChatGPT-be-the-new-Google-The-future-of-search-and-information-retrieval]() A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [Peak PPC season is coming: 5 tests to run now]() [5-tests-to-run-in-preparation-for-peak-PPC-season]() Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons. Reader survey [Psst... Search Engine Land reader! We need your help.]() [5-star-review-smiling-woman-laptop-1920x1080-1]() Take this four-minute survey about your search marketing interests. Your insights will empower the Search Engine Land editors to create content you love. Bonus: Completing the survey enters you to win a $20 Amazon gift card as a special thank you! [Take the survey]() From MarTech - [Ecommerce sees positive spending trends]() - [Google Ads unveils advanced performance planner for YouTube campaigns]() - [How to use ChatGPT to simulate martech tools and marketing strategy]() - [3 ways to use data analytics to connect with Hispanic consumers]() - [Playable ads and longer campaigns gain traction in mobile gaming]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()