🔍 Segmenting Performance Max and Shopping campaigns

Plus, Google tightens rules on Crypto Ads, New Google Ads API, Google Search Console for SEO wins, Search query length in the LLM era and more [View in browser]() | [Share]() Aug 23, 2024 [Search Engine Land]() Structure and segmentation are important early in the process of setting up a Performance Max or Shopping campaign. Segmentation strategies to consider: - Using a single campaign for simplicity. - Segmenting by best sellers/product attributes/location/profit/user type. - A comprehensive product matrix approach. Discover the advantages and disadvantages of each of these methods in [7 ways to segment Performance Max and Shopping campaigns](), where Search Engine Land contributor Kevin Rea explores factors like account size, conversion volume and more. Success will come from open communication between clients and account managers, along with access to reliable data on conversions and products. Anu Adegbola,Paid Media Editor [300х250-newsletter]() PPC [7 ways to segment Performance Max and Shopping campaigns]() [7-ways-to-segment-Performance-Max-and-Shopping-campaigns]() These segmentation techniques help align your ad strategies with business goals and maximize campaign performance. PPC [Google tightens rules on Crypto Ads in Switzerland]() [SEL-Blog-98]() Advertisers must comply with Google's updated cryptocurrency ad policies to maintain market access and avoid disruptions. PPC [Google SA360 now supports Microsoft automated bidding]() [SEL-Blog-100]() Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns. MarTech webinar [Mastering email campaign execution]() [Optimizing-your-email-program-Finding-sweet-spots-and-tipping-points]() Get insights into the latest trends, best practices, and real-world examples of successful email campaigns. PPC [Google releases Ad Manager API v202408]() [SEL-Blog-97]() Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision. [8.19.24-Search-Engine-Land-Newsletter-Sponsorship-Publication-Banner-300x250-2x-1]() SEO [How to use Google Search Console to unlock easy SEO wins]() [How-to-use-Google-Search-Console-to-unlock-easy-SEO-wins]() Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [How search query length is shifting in the LLM era: Insights for brands]() [Decoding-the-shift-in-keyword-query-length-Insights-for-brands-in-the-LLM-era]() Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards today. Final deadline next Friday, August 30. You deserve this! [Begin your application]() From MarTech - [AI-powered martech news and releases: August 22]() - [HubSpot experts share tips for successful CRM implementations]() - [iOS 18: Brace yourself for the new Apple Mail inbox]() - [4 ways to achieve early wins with AI in marketing]() - [Intense election ad buying could upend brands’ holiday marketing plans]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()