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🔍 Google August core update: What we're seeing

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searchengineland.com

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newsletters@searchengineland.com

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Tue, Aug 20, 2024 09:02 AM

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Plus, Google Ads audience recommendations gone, one-person SEO agency, video advertising and more. |

Plus, Google Ads audience recommendations gone, one-person SEO agency, video advertising and more. [View in browser]() | [Share]() Aug 20, 2024 [Search Engine Land]() It has been a few days since Google unleashed the [August 2024 core update](), but we have already been hearing a lot from SEOs and publishers on the topic. In short, some sites are showing signs of life. I would not call them helpful content update recoveries, but rather some sparks of life. There are other sites seeing bigger swings related to typical core update volatility. It is important to note that a [ranking bug]() was confirmed shortly after the core update was released and that the rollout should take a month to complete. So the changes we’ve seen so far may not be what you get at the end of this rollout. Read our story, [Google August 2024 core update – what we’re seeing early on](), for a deeper dive. Barry Schwartz,Core update analyst [8.19.24-Search-Engine-Land-Newsletter-Sponsorship-Publication-Banner-300x250-2x-1]() SEO [Google August 2024 core update: What we’re seeing so far]() [google-heart-monitor-1920]() Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last? PPC [Google Ads removes Audience Recommendations]() [Shutterstock_1918628144]() Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations. SEO [The billion-dollar one-person SEO agency: Fiction or the future?]() [The-billion-dollar-one-person-SEO-agency-Fiction-or-the-future]() A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies. Analytics & conversion [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. MarTech webinar [Improve your website's accessibility in just 3 months]() [Webinar-Save-your-seat]() Learn how to identify key improvement areas using an accessibility tool and addressed them strategically. PPC [What winning video advertising creative looks like in 2024]() [recording_video_1920]() Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success. [300х250-newsletter]() SEO [The complete guide to optimizing content for SEO (with checklist)]() [The-complete-guide-to-optimizing-content-for-SEO-2024-with-checklist]() Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [How to overcome bias in PPC for better ad performance]() [How-to-overcome-bias-in-PPC-for-better-ad-performance]() Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability. Live training + Q&A [Tomorrow: Unlock live training + Q&A]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, generative AI, and more… dive deep into your search marketing speciality this week at the SMX Master Classes, online August 21-22. Live training, Q&A, on-demand access, a personalized certificate of completion… it’s all yours. But you have to book now! [Secure your spot]() SEO [How Google ending continuous scroll could impact ORM]() [google-logo-scrolling-1920]() Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. From MarTech - [Google AI Overviews have negligible impact on traffic, say publishers]() - [Transitioning to a headless CMS: Best of the MarTechBot]() - [How to identify high-churn personas in B2B and mitigate their risk]() - [The small B2B marketing team’s guide to ABM]() - [For consumers, AI is the new IoT]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()

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