🔍 5 post-cookie initiatives

Plus, Google Search ranking bug, longer YouTube CTV ad breaks, Meta ad attribution, Navboost and more. [View in browser]() | [Share]() Aug 19, 2024 [Search Engine Land]() Google [scrapped plans to kill third-party cookies in Chrome]() last month. However, it’s still important to focus on first-party data collection, CRM integrity and advanced analytics, to ensure a more sustainable long-term strategy. The approaches that Search Engine Land contributor Laura Schiele recommends specifically are: - Server-side tracking to collect first-party data - Setting up advanced platform analytics and shoring up CRM data - Testing different ways of looking at attribution - Aligning on North Star KPIs - Keeping a close eye on industry news and trends Read [Thanks, Google – but we’re keeping these 5 post-cookie initiatives]() to dig deeper. Anu Adegbola,Paid Media Editor [8.19.24-Search-Engine-Land-Newsletter-Sponsorship-Publication-Banner-300x250-2x-1]() PPC [Thanks, Google – but we’re keeping these 5 post-cookie initiatives]() [Untitled-design-41]() Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why. SEO [Google Search ranking bug unrelated to the core update]() [google-broken-1920]() This bug is impacting a large number of the search results but Google identified the issue. PPC [YouTube tests longer CTV ad breaks]() [How-to-avoid-turning-your-YouTube-channel-into-a-brand-video-graveyard]() YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers. SEO [Survey: 92% of SEOs suspect their competitors buy links]() [Admix-1st-Study-about-buy-backlinks]() Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic. Improve your SEO in just 10 minutes [The People vs. The Editorial Calendar: Why SEO’s oldest tactic needs to evolve]() [take-10-minutes-for-SEO-inspiration]() Spend 10 minutes with DemandJump’s Ryan Brock for a quick hit on ditching your editorial calendar in favor of a better, faster, and more impactful path to SEO results. PPC [Meta expands ad attribution tools to boost campaign performance]() [Shutterstock_2065638467]() The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution. [300х250-newsletter]() PPC [Interactive CTV ads boost engagement, fall short on purchases]() [Connected_TV_CTV_Streaming_1920]() Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations. Agencies [Prove your agency’s value with cross-platform measurement]() [coach-drawing-playbook-ss-1920]() Cross-platform measurement is the #1 focus area for brands and agencies in 2024. Don’t get left behind! SEO [Unraveling Google Navboost and building user trust through UX]() [google-logo-cracked-1920]() By providing your users with the best experience possible, positive search rankings will naturally follow. Live training + Q&A [[This week] Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes — online August 21-22. [Choose your class.]() SEO [How Google ending continuous scroll could impact ORM]() [google-logo-scrolling-1920]() Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. From MarTech - [For consumers, AI is the new IoT]() - [The latest jobs in martech]() - [The marketer’s guide to conquering data quality issues]() - [4 tips for increasing conversions along the buyer’s journey]() - [AI-powered martech news and releases: August 15]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()