🔍 Google August 2024 core update is here

Plus, Google AI Overviews expansion and updates, Google Ads API v15 sunset, fast website loading times and more. [View in browser]() | [Share]() Aug 16, 2024 [Search Engine Land]() The wait is over. The Google August 2024 core update many of you have been anxiously waiting for is [now rolling out](). Google said it took feedback from small publishers into account and incorporated some of those changes. The rollout will take about a month, so it may take a while for you to see any ranking or traffic changes – hopefully positive, but possibly negative. Wishing you positive success with this new Google core update! Barry Schwartz,Core update writer [Agital-8-12-24]() SEO [Google August 2024 core update rolling out now]() [google-core-update-1920]() One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites. SEO [Google AI Overviews gains new citations and links, plus more]() [google-links-future-1920]() Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability. SEO [Google AI Overviews now show for signed-out users in the US]() [google-robot-glasses-1920]() You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers. Analytics & conversion [Audience targeting is direct mail’s top advantage]() [SeQuel-Response-Featured-Image]() Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns. Agencies [Prove your agency’s value with cross-platform measurement]() [coach-drawing-playbook-ss-1920]() Cross-platform measurement is the #1 focus area for brands and agencies in 2024. Don’t get left behind! SEO [Publishers report ‘negligible’ traffic impact of Google AI Overviews]() [google-robots-tinkering-1920]() Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews. [CallTrackingMetrics-Newsletter-ad-2-300x250-1]() PPC [Google Ads API v15 to sunset Sept. 25]() [GPT-4-or-Google-Clouds-API-library-What-should-you-choose-for-SEO-task-automation]() Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions. MarTech live event [Future-proof your marketing automation]() [MarTech-Live-Event-Save-my-spot]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. SEO [How long will people wait for websites to load in 2024? Survey says…]() [google-speed-dials-1920]() If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor. Live training + Q&A [[Next week] Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes — online August 21-22. [Choose your class.]() SEO [FTC finalizes rule to combat fake reviews, testimonials]() [SEL-Blog-93]() FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces. SEO [Is using AI-generated content for SEO plagiarism?]() [bing-robot-library-1920]() Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields. PPC [Thanks, Google – but we’re keeping these 5 post-cookie initiatives]() [Untitled-design-41]() Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why. From MarTech - [AI-powered martech news and releases: August 15]() - [IAB Tech Lab expands Multi-State Privacy Agreement]() - [What the composability revolution means for the martech stack]() - [How marketing workflows will change with AI]() - [Measuring marketing’s impact: From metrics to growth]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()