🔍 Lead gen advertising in the automation era

Plus, questions to ask new PPC clients, U.S. considers breaking up Google, generative AI tactics and more. [View in browser]() | [Share]() Aug 15, 2024 [Search Engine Land]() AI has a massive part to play in modern lead gen advertising. However, advertisers need to embrace AI tools while understanding their limitations and the continued importance of human expertise in strategy and oversight. In [Lead gen advertising in the automation era: How any brand can succeed](), Search Engine Land contributor and SMX Advanced speaker Menachem Ani discusses some of these modern strategies. Went to level up your PPC advertising in this AI era? Join us next week for SMX Master Classes. You’ll get expert-led training, live Q&A and invaluable insights. [Find out more about SMX Master Classes here]()! Anu Adegbola,Paid Media Editor [Agital-8-12-24]() PPC [Lead gen advertising in the automation era: How any brand can succeed]() [Lead-gen-advertising-in-the-automation-era-How-any-brand-can-succeed]() Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance. SEO [Report: U.S. considering forcing a Google breakup]() [broken-google-logo-1920]() Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads? PPC [8 questions to ask your new PPC clients]() [8-questions-to-ask-your-new-PPC-clients]() Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success. PPC [How AI is shaping the future of ecommerce advertising  ]() [Adobe_Meta_Commerce-Article-Art_1920x1080]() Use AI-powered solutions to drive personalization and boost sales and conversions. MarTech live event [Future-proof your marketing automation]() [MarTech-Live-Event-Save-my-spot]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. SEO [Generative AI tactics, tools and insights from the experts]() [Generative-AI-insights-from-expert-panelists-at-SMX-Advanced-2024]() Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers. [CallTrackingMetrics-Newsletter-ad-2-300x250-1]() PPC [The restaurateur: A new essential human role in PPC and digital marketing]() [The-restaurateur-A-new-essential-human-role-in-PPC-and-digital-marketing]() See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [Google’s illegal search monopoly: Industry reactions, implications]() [SEL-Blog-86]() Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties. Search Engine Land Awards [Earn the right to call yourself an "award-winning" marketer]() [sela24_1920x1080_d3-2]() The final deadline for the 2024 Search Engine Land Awards is coming up at the end of this month. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today! [Take the first step.]() From MarTech - [Email marketers sharpen deliverability tactics at MailCon]() - [7 strategies for getting the most from your martech stack]() - [Discover how to drive better business outcomes at MarTech]() - [How to gear up email for a strong finish to 2024]() - [U.S. considering forcing a Google breakup]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()