🔍 The wait is painful

Plus, Google AI Overviews volatility, Google Ads API uploads, how Google Search works and more. [View in browser]() | [Share]() Aug 14, 2024 [Search Engine Land]() Many of you are anxiously waiting for the next Google core update. It’s been a month since we were told the [next core update was weeks away](). Well, there is still no core update to report (as of the time I write this). The Google Search ranking volatility over the past month has been pretty intense. I’ve covered that volatility, which seems less of a news story and more of what is expected, on [Search Engine Roundtable]() once or twice per week. Meanwhile, for those hit by the [September 2023 helpful content update]() 11 months ago, it has been a painful wait. Many have given up, laid off the majority of their staff, taken new jobs or filed for unemployment. We understand your pain. However, if the recent volatility is any indication, those impacted by the helpful content update likely [won’t see any relief]() from the next Google core update. Barry Schwartz,Horror Google story writer [CallTrackingMetrics-Newsletter-ad-2-300x250-1]() SEO [Google AI Overviews volatility continues: Rise, fall, repeat]() [google-ai-overview-light-bulb-1920]() The overlap of AI Overviews with Google's search results increased. Travel and entertainment queries no longer triggered AI Overviews. PPC [Google extends deadline for Hotel Ads commission bidding sunset]() [SEL-Blog-92]() Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards. PPC [Google Ads API streamlines conversion adjustment uploads]() [SEL-Blog-91]() Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9. SEO [Brands want to invest in ecommerce, so what’s stopping them?]() [Feedonomics-Header-image-for-SEL]() Investigating common obstacles to ecommerce investment and how to overcome them. Improve your SEO in just 10 minutes [The People vs. The Editorial Calendar: Why SEO’s oldest tactic needs to evolve]() [take-10-minutes-for-SEO-inspiration]() Spend 10 minutes with DemandJump’s Ryan Brock for a quick hit on ditching your editorial calendar in favor of a better, faster, and more impactful path to SEO results. SEO [How Google Search ranking works]() [How-Google-ranking-works-Dr.-Mario-Fischer]() An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results. [Agital-8-12-24]() PPC [Broad match keywords: When to test and when to avoid]() [Broad-match-keywords-When-to-test-and-when-to-avoid]() Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches. MarTech live event [Future-proof your marketing automation]() [MarTech-Live-Event-Save-my-spot]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. SEO [Generative AI tactics, tools and insights from the experts]() [Generative-AI-insights-from-expert-panelists-at-SMX-Advanced-2024]() Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers. Live training + Q&A [[Next week] Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes — online August 21-22. [Choose your class.]() From MarTech - [IAB releases updated IAB Diligence Platform]() - [The Google monopoly verdict: More industry reactions]() - [Marketers must adapt to a changing world]() - [Moving up with marketing operational maturity]() - [What the composability revolution means for customer engagement]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()