Are you losing critical marketing data without these Google integrations?

Receive critical data from Google, plus additional call, text, and form submission data. This week's Search Engine Land is brought to you by: CallRail At the pace at which Google has been updating their platforms and reporting capabilities, it can be hard for marketers to keep a clear view of their channel performance. By integrating Google platforms with CallRail’s Call Tracking, you’re ensuring your business receives the same critical data from Google, plus additional call, text, and form submission data, so you have the full picture of your marketing regardless of what Google changes. - Google Analytics: Last month, Universal Analytics was officially sunset, leaving marketers with a learning curve to understand the new reports. The good news is that [CallRail integrates with GA4]() so that every time someone calls, texts, or submits an online form, we send the event straight to your GA4 account so you can view all of your visitor events in one place. - Google Business Profile: Google Business Profiles are critical to quickly appearing in Google’s local search results. Last week, [Google removed call and chat history from each profile](), leaving a gap for marketers to analyze how their listing impacts business. CallRail integrates seamlessly with Google Business Profile by placing a call tracking number as the primary phone number in your listing, giving you the ability to track the performance of your profile. - Google Ads: Google Ads is one of the most popular paid advertising channels, and as such, measuring the ROI and effectiveness of your Google Ads campaigns is critical to justifying the cost. [CallRail’s integration]() provides the complete picture by sending calls to your Ads account so you can align clicks to call conversions and campaign performance, revealing the true ROI of your PPC campaigns. By adding CallRail into your marketing tech stack, you’re able to measure your marketing’s performance across all channels, including Google platforms, and dive deeper into key performance metrics like inbound calls, texts, and form submission. Start a [14-day free trial]() of Call Tracking today to get more marketing data [GET STARTED FOR FREE]() [callrail-logotype.png] [View in a browser]() [SEL-logo-300px.png] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.