🔍 GA4 for SEO

Plus, digital ad prices rise, Reddit CEO vs. Microsoft, enterprise SEO success in 2024 and more. [View in browser]() | [Share]() Aug 02, 2024 [Search Engine Land]() GA4 reports and metrics can help inform your SEO campaigns. There is so much information available to analyze. You need clear objectives to focus on the most important data. Find out how you can use GA4 to refine your strategies – from linking with Google Search Console to analyzing organic traffic and setting up custom events – in [How to make the most of GA4 for SEO](), written by Search Engine Land contributor Gemma Fontané. Want to dive deeper into GA4? Sign up for our SMX Master Class, [Dominating Google Analytics 4 and reporting with Colleen Harris](), taking place Aug. 21-22. [Register here](). Danny Goodwin,Editorial Director, Search Engine Land & SMX [CallRail-7-29-24-SEL-NL-Ad-July]() SEO [How to make the most of GA4 for SEO]() [How-to-make-the-most-of-GA4-for-SEO]() Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. PPC [Digital ad prices rise across channels as performance holds steady]() [SEL-Blog-1]() Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools. SEO [Reddit CEO to Microsoft and AI search engines: Pay for our content]() [reddit-search]() Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use. Analytics & conversion [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. SEO [Enterprise SEO: 11 keys to success in 2024 and beyond]() [Enterprise-SEO-11-keys-to-success-in-2024-and-beyond]() Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more. [Adthena_SEL-7-29-24-Newsletter]() SEO [Mastering AI in search: Best practices and future trends]() [Mastering-AI-in-search-Optimizing-for-today-and-beyond]() Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape. MarTech webinar [Future-proof your content]() [Live-webinar-Save-your-seat]() The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. SEO [Can’t keep up? 3 timeless ways to future-proof SEO]() [Cant-keep-up-3-timeless-ways-to-future-proof-SEO]() Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more with actionable training from the SMX Master Classes — online August 21-22! Attend with your crew to save up to 20% off registration! [Choose your class]() From MarTech - [AI-powered martech news and releases: August 1]() - [Experian rolls out retail media network solution]() - [Meta ad revenue up 22% in second quarter]() - [How to use AI in email marketing without losing the human touch]() - [How to build a better buyer journey using customer behavioral data]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()