🔍 Generative engine optimization

Plus, Google updates deepfakes search algorithms, GA4 for SEO, free PPC reporting tools and more. [View in browser]() | [Share]() Aug 01, 2024 [Search Engine Land]() We’re entering a new era of GEO – or generative engine optimization. SEO isn’t going anywhere anytime soon, but you do need to start thinking about the future and how to boost the visibility of your content in AI-driven search engines like ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Learn about about GEO in [What is generative engine optimization (GEO)?]() New Search Engine Land contributor Christina Adame explains: - How GEO differs from SEO. - Why GEO is important. - Key benefits of GEO. - How generative AI/answer engines work. - How GEO works. - Future potential of GEO. Speaking of generative AI, we’ll give you all the latest and greatest tips and insights in our upcoming SMX Master Class – [Mastering generative AI for SEO and PPC with the SMX all-stars](), taking place Aug. 21-22. [Sign up here](). Danny Goodwin,Editorial Director, Search Engine Land & SMX [CallRail-7-29-24-SEL-NL-Ad-July]() SEO [What is generative engine optimization (GEO)?]() [What-is-generative-engine-optimization-GEO]() Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search. SEO [Google updates deepfakes search algorithms and controls and expands About this image]() [google-lens-1920]() Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens. SEO [How to make the most of GA4 for SEO]() [How-to-make-the-most-of-GA4-for-SEO]() Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. PPC [Brand Protection: The complete guide]() [Adthena-July-2024-SEL-Header-Image]() Discover essential tactics to catch click theft, protect brand integrity and maximize ROI. MarTech webinar [Future-proof your content]() [Live-webinar-Save-your-seat]() The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. PPC [8 free tools for PPC reporting]() [8-free-tools-for-PPC-reporting]() Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta. [Adthena_SEL-7-29-24-Newsletter]() PPC [CRO for PPC: Key areas to optimize beyond landing pages]() [CRO-for-PPC-Key-areas-to-optimize-beyond-landing-pages]() Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. SEO [Digital marketing primer: Understanding strategies and measuring success]() [Effective-digital-marketing-Understanding-strategies-and-measuring-success]() Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more with actionable training from the SMX Master Classes — online August 21-22! Attend with your crew to save up to 20% off registration! [Choose your class]() From MarTech - [Second quarter saw slowing ad spend on most platforms]() - [Subscriber acquisition best practices following Gmail’s spam update]() - [How customer satisfaction fuels B2B profitability]() - [What CX leaders do that laggards don’t]() - [SurveyMonkey launches a CX suite]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()