🔍 Google RSA creation and optimization

New Google PMax reporting and AI tools, Google mixing ads with organic results, Perplexity revenue sharing and more. [View in browser]() | [Share]() Jul 31, 2024 [Search Engine Land]() Strategic thinking is critical when creating RSAs. You must focus on business outcomes rather than following generic best practices or chasing high Ad Strength scores. Focusing on the right metrics and optimizing conversions is how you are going to succeed in 2024 and beyond. At SMX 2024 we had the pleasure of having Search Engine Land contributor Amy Hebdon explain how to win with RSA ads. Read the write-up or watch the full session in [Better Google RSA creation and optimization in 3 steps](). Anu Adegbola,Paid Media Editor [Adthena_SEL-7-29-24-Newsletter]() PPC [Better Google RSA creation and optimization in 3 steps]() [Better-RSA-creation-and-optimization-in-3-steps]() Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy. PPC [Google adds new PMax reporting, generative AI tools]() [SEL-Blog-79]() The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency. PPC [Data: How often Google mixes ads into organic results]() [Location-targeting-in-Google-Ads-Balancing-automation-and-control]() New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches. Analytics & conversion [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Marketing automation [The Marketing Automation Quickstart Guide]() [Quick-start-stopwatch]() Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business. PPC [Perplexity launches ad revenue sharing program for publishers]() [SEL-Blog-80]() Perplexity's new program aims to address recent controversies over content use while differentiating itself from traditional search engines. [CallRail-7-29-24-SEL-NL-Ad-July]() SEO [Website migration checklist: 11 steps for success]() [SEO-checklist]() Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. SEO [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey]() What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more with actionable training from the SMX Master Classes — online August 21-22! Attend with your crew to save up to 20% off registration! [Choose your class]() From MarTech - [SurveyMonkey launches a CX suite]() - [Canva acquires genAI startup Leonardo.AI]() - [Discover how to drive better business outcomes at MarTech]() - [Generative engine optimization: What you need to know]() - [How to use project management data to inform your marketing hiring strategy]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()