🔍 Google Ads performance drops

Plus, Google’s AI advertising, ads in Google AI Overviews ads, Bing tests new generative search experience and more. [View in browser]() | [Share]() Jul 25, 2024 [Search Engine Land]() A good PPC manager is monitoring their campaigns continuously to ensure early detection of errors and negative performance. Common causes of performance drops include competition changes, seasonal fluctuations, ad fatigue, budget constraints, algorithm updates, website issues and market changes. In [How to recover from Google Ads performance drops](), Search Engine Land contributor Benjamin Wenner shares some preventative measures to help you maintain a successful PPC campaign, including systematic problem-solving and clear client communication. Anu Adegbola,Paid Media Editor [Conductor-week-7-22-24]() PPC [How to recover from Google Ads performance drops]() [How-to-recover-from-Google-Ads-performance-drops]() Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving. PPC [Google’s AI push reshapes ad landscape as privacy concerns linger]() [google-phones-1920]() Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns. SEO [Google will ‘soon’ test search, shopping ads in AI Overviews]() [google-robot-searching-1920]() Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics. MarTech webinar [Unlocking Customer Lifetime Value: Data Strategies and Technologies]() [Live-webinar-Save-your-seat]() Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value. SEO [Bing testing new generative search experience]() [bing-robot-typing-1920]() Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout." SEO [Can’t keep up? 3 timeless ways to future-proof SEO]() [Cant-keep-up-3-timeless-ways-to-future-proof-SEO]() Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success. [smxmc24_300x250_EB-1]() PPC [Google: Merchant Center Next to replace Merchant Center]() [Google-MErchant-Center-Next]() By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website. Search Engine Land webinar [2024 organic website traffic benchmarks report data/insights]() [Live-webinar-RSVP-today]() Comparing your website to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO strategies to maximize results, and set more informed KPIs. Live training + Q&A [Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes. Best rates expire this Saturday, July 27, at 11:59pm ET. What are you waiting for? [Choose your class]() From MarTech - [How marketers are leveraging Olympics’ focus on women’s sports to drive engagement]() - [Channel99 introduces digital channel scoring for B2B]() - [How does AI fit into marketing campaigns?]() - [The no-code guide to integrating your martech stack]() - [Email deliverability: What you need to know]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()