🔍 Google: Third-party cookies sticking around

Plus, Google user satisfaction grows, enhanced conversions consultations, new Yelp ad offerings and more. [View in browser]() | [Share]() Jul 24, 2024 [Search Engine Land]() After years of planning, Google has decided to stick a fork in it and [scrap its plans to deprecate third-party cookies in Chrome](). Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control. Google has delayed these efforts numerous times over this four-year process, pushing off its timeline and flip-flopping on these efforts. Now those cookies crumbled and Google has burnt those efforts completely. What will happen next and when is not really fully known. All we know right now is [how advertisers have reacted]() so far. Barry Schwartz,Crumbling cookie blogger [Conductor-week-7-22-24]() PPC [Google scraps plans to kill third-party cookies in Chrome]() [google-lock-1920]() Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome. PPC [Advertisers react to Google keeping cookies on Chrome]() [google-amsterdam-cookiemonster]() Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data. SEO [Survey: User satisfaction with Google grows in 2024]() [woman-searching-1920]() Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users. Analytics & conversion [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Marketing automation [The Marketing Automation Quickstart Guide]() [Quick-start-stopwatch]() This Quickstart Guide shows you how to boost leads, align with sales, and maximize ROI. Learn to automate, optimize, and grow your business. Get started now! SEO [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey]() What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know. PPC [Google offers enhanced conversions consultations]() [shutterstock_1870864588-scaled]() Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy. [smxmc24_300x250_EB-1]() PPC [Yelp expands ad offerings for national brands and advertisers]() [Shutterstock_703232719-1]() Yelp's new features include expanded lead generation tools, enhanced ad formats and more. MarTech webinar [Unlocking Customer Lifetime Value: Data Strategies and Technologies]() [Live-webinar-Save-your-seat]() Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value. SEO [Digital marketing primer: Understanding strategies and measuring success]() [Effective-digital-marketing-Understanding-strategies-and-measuring-success]() Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more. SEO [Could AI eventually make SEO obsolete?]() [Could-AI-eventually-make-SEO-obsolete]() As long as users need to search for information, search optimization will remain essential. Here's why. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards for your chance to take home the highest honor in search. You deserve this! [Begin your application]() From MarTech - [Email deliverability: What you need to know]() - [How to protect your brand from AI dupes]() - [Google’s Privacy Sandbox: What you need to know]() - [3 ways to avoid stock content misuse in your DAM]() - [Third-party cookies will not be deprecated from Chrome]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()