🔍 CRO for PPC

Plus, 2024 holiday marketing and more. [View in browser]() | [Share]() Jul 23, 2024 [Search Engine Land]() Improving conversion rates does not solely involve landing pages. Conversion rate optimization is what can help you squeeze as much revenue from your paid campaigns as possible. Learn how to reduce customer acquisition costs and apply CRO principles across multiple channels in [CRO for PPC: Key areas to optimize beyond landing pages]() by Search Engine Land contributor Rémi Kerhoas. Want to become a master of PPC? Brad Geddes will lead a master class on [Mastering advanced Google Ads](). Hot tip: Early Bird rates for all our SMX Master Classes expire at the end of this week. [Register here](). Danny Goodwin,Editorial Director, Search Engine Land & SMX [Conductor-week-7-22-24]() PPC [CRO for PPC: Key areas to optimize beyond landing pages]() [CRO-for-PPC-Key-areas-to-optimize-beyond-landing-pages]() Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels. SEO [2024 holiday marketing: Top SEO and PPC tips for a short shopping season]() [2024-holiday-marketing-Top-SEO-and-PPC-tips-for-a-short-shopping-season]() Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing. SEO [The SEO’s guide to Google Search Console]() [The-SEOs-guide-to-Google-Search-Console]() Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. Analytics & conversion [Maximizing profits: Strategies for earning through loyalty programs]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [How to start an SEO program from scratch in the AI age]() [How-to-start-an-SEO-program-from-scratch-in-the-AI-age]() Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape. [smxmc24_300x250_EB-1]() SEO [The Google Maps pin scam: A new Google Business Profile threat]() [The-Google-Maps-pin-scam-A-new-Google-Business-Profile-threat]() Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. SEO [Content marketing and SEO: Creating an integrated SEO plan]() [Content-marketing-and-SEO-The-scalable-way-to-be-in-the-right-place-at-the-right-time]() Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Discover actionable tactics to boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more: Attend the SMX Master Classes — online August 21-22! Best rates expire this Saturday, July 27, at 11:59pm ET. What are you waiting for? [Choose your class]() From MarTech - [Segmentation for email campaigns: Best of the MarTechBot]() - [How to put marketing data into meaningful context]() - [Netflix leans into ad-supported tier as subscriber growth surges]() - [How to measure what matters in account-based marketing]() - [How Salesforce Data Cloud supports CX for Principal Financial]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()