🔍 Single keyword ad groups

Plus, R.I.P. goo.gl links, Netflix ad growth, maximizing AI-powered search market share and more. [View in browser]() | [Share]() Jul 22, 2024 [Search Engine Land]() There is an ongoing debate between single keyword ad groups (SKAGs) and modern ad group structures like themed ad groups (Hagakure) and single theme ad groups (STAGs) in Google Ads. Despite advancements in AI-driven tools like responsive search ads and smart bidding, the SKAGs can be effective due to superior ad relevancy, resulting in a higher Quality Score and lower cost-per-click. In [Why single keyword ad groups still matter in 2024](), Search Engine Land contributor Matt Bowen presents his case as to why this seemingly archaic means of account structure is still worth exploring, based on his experience. Anu Adegbola,Paid Media Editor [Conductor-week-7-22-24]() PPC [Why single keyword ad groups still matter in 2024]() [Why-single-keyword-ad-groups-still-matter-in-2024]() Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. SEO [Billions of Google redirects to stop working next year]() [google-rain-1920]() Google announced its URL shortener service will stop working completely on August 25, 2025. PPC [Netflix shifts focus to ad-supported tier as subscriber growth surges]() [netflix-mobile-tablet-ss-1920]() Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands. Analytics & conversion [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. MarTech webinar [Unlocking the full potential of GenAI in marketing]() [Webinar_Tomorrow]() Learn how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics. SEO [7 strategies to maximize your AI-powered search market share]() [Top-7-strategies-to-maximize-your-market-share-in-AI-powered-search]() Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond. [smxmc24_300x250_EB-1]() SEO [How to build and manage your brand across multiple platforms]() [How-to-build-and-manage-your-brand-across-multiple-platforms]() Your brand’s online reputation depends on way more than just Google or your favorite social media channel. MarTech webinar [Is your CMS getting in the way of creating impactful experiences?]() [Live-webinar-Save-your-seat]() Your content management system is the backbone of your digital presence. It’s what supports your website, your marketing efforts, and ultimately, your customer experiences. But is your current CMS holding you back? SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Live training + Q&A [Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes. Best rates expire this Saturday, July 27, at 11:59pm ET. What are you waiting for? [Choose your class]() From MarTech - [How Salesforce Data Cloud supports CX for Principal Financial]() - [Why traditional marketing systems can’t keep up with AI and what to do about it]() - [The latest jobs in martech]() - [Planting seeds and building trust in a world of overnight wins]() - [Where are martech vendors finding their revenue? Let’s take a look]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()