SearchCap: Google booking features, SEO facts & paid search health

[Search Cap]( [Search Engine Land]( Featured story [Businesses can now sign up to add booking buttons to their Google local results]( Oct 23, 2017 by Barry Schwartz After many questions, Google finally adds a feature to let you easily add a 'book online' button to your local business on Google Maps or Google Search. From Search Engine Land [The nitty-gritty paid search account health check: Part 2]( Oct 23, 2017 by Amy Bishop In part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. [19 technical SEO facts for beginners]( Oct 23, 2017 by John E Lincoln Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. From Marketing Land [Facebook tests removing organic Page posts from News Feed]( Oct 23, 2017 by Tim Peterson Pages’ unpaid posts will be limited to the new Explore Feed as part of the test. [Snap reportedly lays off 18 employees, will slow hiring in 2018]( Oct 23, 2017 by Tim Peterson It’s unclear how the slowdown will impact Snapchat’s parent company’s advertising business. [Offers they can’t refuse: Strategies to stand out on Black Friday]( Oct 23, 2017 by Tony Toubia Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn't get lost in the noise. Search News From Around The Web [How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday](, Moz [Bing for Android updated with customized news feed, improved search history and more](, MSPoweruser [Data Secrets of the Index Coverage Report](, blindfiveyearold.com [Google Tells SEOs Not To Break Their Guidelines Even If Someone Recommends You Do](, Search Engine Roundtable [Google: Time to See Higher Rankings From Improving Content Quality](, The SEM Post [New Functionality: Outbound Links and Language Upgrade](, Majestic Blog [NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site](, Moz [PPC KPIs That Matter to a CMO; Director; Manager](, The AdStage Blog [Rolls-Royce And Google Partner To Create Smarter, Autonomous Ships Based On AI And Machine Learning](, Forbes [Why All Quality Content Has Three Attributes in Common](, Stone Temple [Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017]( Join us at [SMX East]( for results-driven tactics to improve your SEO and SEM campaigns. If you're obsessed with SEO and SEM, you don't want to miss this opportunity to learn fresh new tactics from the experts. View pass options and [register]( today! Connect with us on: Get the Search Engine Land App: [Search Engine Land]( Like what you see? Check out Search Engine Land's other email newsletters [here](. [News]( | [SEO]( | [SEM]( | [Local]( | [Retail]( | [Social]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](