🔍 The replacements

Plus, Google Maps pin scam, Meta custom offers and Event Coverage, SEO and content marketing integration and more. [View in browser]() | [Share]() Jul 16, 2024 [Search Engine Land]() Glory lasts forever. Martech tools? Not so much. Have you replaced any of your martech solutions in the past 12 months? We’d love to know about your replacements – which tools you changed, why you made the change and if your martech stack is growing or shrinking. Please take the [2024 MarTech Replacement Survey](). It’ll only take you three minutes to complete. Thanks in advance. Danny Goodwin,Editorial Director, Search Engine Land & SMX [Moz-DiscoverPro-SEL-7152024-300x250-1]() SEO [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey]() What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know. SEO [The Google Maps pin scam: A new Google Business Profile threat]() [The-Google-Maps-pin-scam-A-new-Google-Business-Profile-threat]() Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location. PPC [Meta adds custom offers to Instagram ad CTAs]() [SEL-Blog-72]() Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons. Analytics & conversion [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. MarTech webinar [Detox your data for better customer experiences]() [Live-webinar-Save-your-seat]() Is your data cluttered, inconsistent, and preventing you from delivering exceptional customer experiences? It’s time for a data detox. PPC [Meta unveils Event Coverage stats for advertisers]() [Shutterstock_2065638467]() Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data. [Agital-NL-7-15-24]() SEO [Content marketing and SEO: Creating an integrated SEO plan]() [Content-marketing-and-SEO-The-scalable-way-to-be-in-the-right-place-at-the-right-time]() Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. PPC [The B2B releases I wish we’d gotten at Google Marketing Live]() [The-B2B-releases-I-wish-wed-gotten-at-Google-Marketing-Live]() What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards for your chance to take home the highest honor in search. You deserve this! [Begin your application]() From MarTech - [Measuring new customer acquisition and loyalty: Best of the MarTechBot]() - [Uberflip acquired by PathFactory]() - [A roadmap to martech stack maturity]() - [AI fuels investment surge in Q2 amid slowdown in new products]() - [Target audiences precisely to maximize reach and reduce spend]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()