🔍 GA4 Conversion Differences

Plus, OpenAI search product, LinkedIn Accelerate going global, Amazon's Rufus assistant is live and more. [View in browser]() | [Share]() Jul 15, 2024 [Search Engine Land]() Google Analytics 4 (GA4) contains a hidden “Conversion Differences” report that allows users to compare and explain discrepancies between conversions exported to Google Ads and those in GA4. Some users have reported seeing this feature, suggesting ongoing development or testing. [See how to test it out](). Although, be warned, it isn’t accessible for all GA4 properties. Anu AdegbolaPaid Media Editor [Moz-DiscoverPro-SEL-7152024-300x250-1]() PPC [Hidden Google tool reveals GA4 and Google Ads discrepancies]() [Shutterstock_1104356942]() Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data. SEO [OpenAI is ‘going to build a search product’]() [openai-google]() The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product. PPC [Report: LinkedIn’s AI ad tool to launch globally this fall]() [LinkedIn-content-analytics-What-it-is-and-how-to-use-it]() Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. Analytics & conversion [Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!]() [Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px]() Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. MarTech webinar [Is bad data sabotaging your marketing?]() [Live-webinar-RSVP-today]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the answer. PPC [Amazon’s AI shopping assistant Rufus is live for all U.S. customers]() [SEL-Blog-68]() Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights. [Agital-NL-7-15-24]() SEO [The rise of forums: Why Google prefers them and how to adapt]() [The-rise-of-forums-Why-Google-prefers-them-and-how-to-adapt]() Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. SEO [How to remove court records from Google: 3 effective strategies]() [How-to-remove-court-records-from-Google-3-effective-strategies]() Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Discover actionable tactics to boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more: Attend the SMX Master Classes — online August 21-22! Best rates expire next Saturday, July 27, at 11:59pm ET. What are you waiting for? [Choose your class]() From MarTech - [Target audiences precisely to maximize reach and reduce spend]() - [Black women founders have to keep pushing]() - [The latest jobs in martech]() - [Why brand trust is declining and how marketers can earn it back]() - [Salesforce’s Summer 2024 release features time-saving enhancements]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()