🔍 Google's query matching update

Plus, Amazon Sponsored TV in UK, TikTok ad spend growth slows, internal linking for bloggers and more. [View in browser]() | [Share]() Jul 11, 2024 [Search Engine Land]() Google Ads recently [announced]() we’ll be getting more search query report visibility, negative keywords are going to now block misspellings and brand exclusions across all match types + DSA. In [What Google’s query matching update means for future PPC campaigns](), Search Engine Land contributor Menachem Ani suggests this could be a precursor for match types disappearing and directs our focus to using PMax more effectively, improving landing pages, leveraging generative AI, and more. In other words, focusing on what truly matters. Are you focusing on what truly matters? Tell us all about it by [entering the 2024 Search Engine Land Awards]() for your chance to earn the highest honor in search. The Early Bird rate expires tomorrow, so enter now. Good luck! Anu AdegbolaPaid Media Editor [PageOnePower-week-7-8-24]() PPC [What Google’s query matching update means for future PPC campaigns]() [Googles-latest-query-matching-update-is-an-indicator-of-how-keywords-will-evolve]() Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. PPC [Amazon expands Sponsored TV ads to UK, mirroring U.S. success]() [SEL-Blog-66]() Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising PPC [TikTok ad spend growth slows amid ban talks]() [Shutterstock_1569498097]() Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates. SEO [Link building + technical SEO + CRO = the perfect SEO strategy]() [PageOnePower-SEL-7-10-24]() Discover how you can stay ahead when old strategies begin to fail. Search Engine Land webinar [2024 organic website traffic benchmarks report data/insights]() [Live-webinar-RSVP-today]() Comparing your website to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO strategies to maximize results, and set more informed KPIs. SEO [Internal linking for bloggers: 9 mistakes to fix immediately]() [Internal-linking-for-bloggers-9-mistakes-to-fix-immediately]() Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today. [smxmc24_300x250_gen_d1]() SEO [Why are so many affiliate sites losing organic traffic?]() [Why-are-so-many-affiliate-sites-losing-organic-traffic]() Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [How to spot and avoid shady link building vendors]() [How-to-spot-and-avoid-shady-link-building-vendors]() Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards today. Early Bird rates expire tomorrow — Friday, July 12, at 11:59pm ET. Don’t wait. You deserve this! [Begin your application]() From MarTech - [Alphabet’s acquisition of HubSpot isn’t happening]() - [BlueConic acquires experience-creation company Jebbit]() - [How to produce modular content to drive personalization at scale]() - [TikTok tightens restrictions on teen ad targeting, boosts AI transparency]() - [Essential KPIs to measure generative AI’s success in marketing]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()