🔍 Meta's ad attribution update gives clearer view of conversions

11 of the best free tools every SEO should know about [View in browser]() | [Share]() Jul 08, 2024 [Search Engine Land]() Up until earlier this week, advertisers relied on Meta for counting all of the conversions after an ad interaction, which inflates performance metrics and skews customer acquisition costs. A new update will tackle this. Read about the [new attribution setting]() that will give better reporting accuracy. It’s available now to advertisers. Anu AdegbolaPaid Media Editor [PageOnePower-week-7-8-24]() PPC [Meta’s ad attribution update gives clearer view of conversions]() [SEL-Blog-63]() Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. PPC [Google streamlines product data management for merchants]() [google-shopping-2016a-ss-1920]() Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers. SEO [11 of the best free tools every SEO should know about]() [The-best-free-tools-every-SEO-should-know-about]() Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website's search performance. MarTech webinar [Why data standards are the key to marketing success]() [Live-webinar-Save-your-seat]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the key to unlocking the true power of your data. SEO [How to get more of what you want in SEO]() [Why-you-dont-get-what-you-want-as-an-SEO-and-what-to-do-about-it]() Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills. [smxmc24_300x250_gen_d1]() PPC [Google Ads completes auto-migration of location extensions to assets]() [7-Google-Ads-features-to-streamline-your-workflow]() The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Live training + Q&A [Are you ready to master search marketing in 2024?]() [happy-man-on-laptop]() Set yourself up for a winning Q3 and beyond… attend the summer edition of the SMX Master Classes, live tactic-rich training workshops with tons of live Q&A. Don’t miss out! [Choose your class]() From MarTech - [The latest jobs in martech]() - [HubSpot’s June 2024 updates: New automation options, big sales improvements and more]() - [Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4]() - [How to implement dynamic pricing without alienating customers]() - [61% of marketers still relying on third-party data]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()