🔍 Plan and develop your unique SEO strategy

Plus, $2.3 million buys Google a bench trial, Reddit Conversation Ads, social search and more. [View in browser]() | [Share]() Jun 18, 2024 [Search Engine Land]() If you love marketing acronyms as much as I do, I’ve got a new one for you. Called SCAMPER, it stands for: - Substitute - Combine - Adapt - Modify - Put-to-another-use - Eliminate - Rearrange/Reverse In [SCAMPER your way to better SEO and content marketing ideas](), Search Engine Land contributor Marcus Miller explains what SCAMPER is and how it can help you plan and develop a truly unique SEO strategy. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Optimizely-love-at-first_300x250]() SEO [SCAMPER your way to better SEO and content marketing ideas]() [How-to-use-‘SCAMPER-to-generate-SEO-and-content-marketing-ideas]() A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions). PPC [Google’s $2.3 million check secures bench trial in adtech antitrust case]() [SEL-Blog-42]() After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict. PPC [Reddit unveils new Conversation Ads]() [reddit-search]() Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads. Analytics & conversion [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. SEO [Social search and the future of brand engagement]() [Social-search-and-the-future-of-brand-engagement]() See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience. [sela24_300x250_eb]() SEO [How to protect deep work time and retain focus as an SEO]() [How-to-protect-deep-work-time-and-retain-focus-as-an-SEO]() Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [AI-generated content: The dangers of overreliance]() [The-dangers-of-over-relying-on-AI-generated-content]() Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers. Industry awards [Bring home the highest honor in search]() [sela24_1920x1080_d3-2]() Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [Spotlight on the expert: Shama Hyder]() - [Ethical considerations for AI adoption in MOps]() - [Will you ever trust a B2B tech vendor?]() - [Hiring a data warehouse architect: Best of the MarTechBot]() - [4 tips to build customer loyalty with email]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()