🔍 Why video is key to building brand identity and engagement

Plus, Google AI Search mistakes, Google Ads phasing out card payments, Google streamlines product listings and more. [View in browser]() | [Share]() Jun 17, 2024 [Search Engine Land]() Video is a powerful medium for creating human connections and differentiating brands in a crowded market. Ultimately, every company is, to some extent, a media company, and prioritizing video content, trying various approaches, and analyzing results are key to building a strong brand identity and scaling across platforms. Discover the ways you can do that in [Why video is key to building brand identity and engagement](), as Search Engine Land contributor Cory Henke shows how diverse content formats can be applied to B2B and B2C contexts. Anu AdegbolaPaid Media Editor [Optimizely-love-at-first_300x250]() PPC [Why video is key to building brand identity and engagement]() [Why-video-is-key-to-building-brand-identity-and-engagement]() Learn the value of building your brand through video, with tips on content types, production strategies and more. SEO [Head of Google Search: AI mistakes won’t prevent progress]() [google-robot-broken-1920]() Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid. PPC [Google Ads phasing out card payments]() [shutterstock_1169319436]() Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31. Analytics & conversion [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss]() [sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png]() We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. MarTech webinar [How brands are turning personalization into a value exchange with customers]() [Live-webinar-RSVP-today]() Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. PPC [Google streamlines product listings via website crawl]() [SEL-Blog-41]() Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds. [sela24_300x250_eb]() PPC [Pinterest launches AI ad tools]() [shutterstock_2411846727-scaled]() Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [Agile SEO: A playbook for online brand management]() [Agile-SEO-A-playbook-for-online-brand-management]() Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [4 tips to build customer loyalty with email]() - [AI is a game changer, but not generative AI]() - [The latest jobs in martech]() - [How to bridge the gap between creative marketers and marketing analysts]() - [How Verizon puts its business customers at the center]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()