🔍 Embracing AI and the future of paid search

Plus, Google pausing keywords impact, PMax for any business, beware of anti-SEO studies and more. [View in browser]() | [Share]() Jun 13, 2024 [Search Engine Land]() I had the pleasure of running the Overtime Q&A session of SMX Advanced keynote speaker Aaron Levy after he did his fantastic talk on Embracing AI & the future of paid search. Levy discussed the evolution of search marketing and how it needs to adapt to changes like generative AI and a more customer-centric approach. Discover the 10 key points from his presentation in [10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced](). Anu AdegbolaPaid Media Editor [Agital-6-11-24-NL]() PPC [10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced]() [Aaron-Levy]() Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies. PPC [Google’s auto-pause for idle keywords: overreach or overdue?]() [SEL-Blog-36]() Google's plan to automatically pause keywords in advertisers' accounts after 13 months of no engagement has been met with mixed reactions. PPC [How to use Performance Max for any type of business]() [How-to-use-Performance-Max-for-any-type-of-business]() Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses. Sponsored content [Understanding link velocity: Truths and myths]() [Serpzilla-header-6-4-24]() Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [Beware of anti-SEO studies that misguide your marketing strategy]() [Beware-of-anti-SEO-studies-that-misguide-your-marketing-strategy]() Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy. [smxadv_300x250_this-week_static_a]() SEO [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced]() [elizabeth-tucker-barry-schwartz-smx-advanced-keynote-2024]() Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. PPC [Why paid search marketers need a growth mindset]() [Why-paid-search-marketers-need-a-growth-mindset]() Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [Apple doubles down on AI despite signs of an industry slowdown]() - [What Pega GenAI tools might mean for marketers]() - [100+ questions you must ask when developing a website]() - [7 value-added assets to engage and upsell customers]() - [The path to personalization: A roadmap for marketers]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()